FedEx DataworksRemote
Marketing Analyst Lead - Growth
United States of America
Full Time
4 hours ago
$9,067 - $13,600 USD
Visa Sponsor
Key skills
Marketing analyticsMarketing automation platformsCRM systemsData visualization toolsExcelData analysisDashboard developmentLead scoringAttribution modelingDatabase marketingProject managementAnalyticsBusiness IntelligenceTableauSalesforceCRMLeadershipProject ManagementCommunicationPresentation SkillsSales
About this role
FedEx Dataworks is building the marketing engine for the future of supply chain intelligence. As the Marketing Analyst Lead for Growth, you will be responsible for uncovering data-driven insights that guide strategy and prove impact, while managing marketing analytics infrastructure and providing actionable recommendations for optimization.
Responsibilities:
- Lead the development and management of our marketing analytics infrastructure, including marketing automation and CRM reporting systems
- Design, build, and maintain dashboards to track key performance indicators (KPIs) across all marketing channels
- Analyze campaign performance and lead-to-pilot conversion rates, providing actionable insights and recommendations for optimization
- Develop models for lead scoring and attribution to help prioritize marketing and business development efforts
- Partner with marketing and business development leadership to answer key strategic questions through deep-dive data analysis
- Present findings and insights to stakeholders across the organization in a clear and compelling manner
Requirements:
- 4-6 years of hands-on experience in a marketing analytics, business intelligence, or data analytics role
- Expert in marketing data and have deep experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce)
- Highly proficient with data visualization tools (e.g., Tableau, Google Data Studio) and have a strong command of Excel
- Critical thinker with a passion for finding the 'so what' behind the data
- Excellent communicator, able to translate complex data into a clear story for both technical and non-technical audiences
- Bachelor's degree/equivalent in Marketing, Finance, Computer Science or related business discipline
- Five (5) years experience in marketing, advertising, sales administration, or related discipline
- Knowledge of the broad application of advanced principles, theories, concepts and techniques in marketing disciplines, project management and information analysis
- Strong human relations and communication/presentation skills
- Advanced organizational, quantitative and analytical skills, including experience in database marketing
- Experience leading complex initiatives in a corporate environment
- Customer-focused orientation