Growth Marketing Specialist Remote - United States

Formative is an educational technology company, and they are seeking a Growth Marketing Specialist to support user acquisition across their brands. The role involves executing marketing campaigns, coordinating across teams, and maintaining reporting systems to enhance user engagement and conversion rates.

Responsibilities:

• Execute day-to-day tasks across paid media platforms, email marketing systems, and other channels, launching creative variations, updating targeting, and helping scale what's working
• Coordinate across product, engineering, finance, and other teams to keep projects moving, tracking tasks, following up on dependencies, and ensuring nothing falls through the cracks
• Pull data from multiple sources to keep dashboards and reports current, and document experiments, results, and learnings so the team can move fast without losing institutional knowledge
• Support marketing operations including email marketing execution, influencer and creator partnerships, organic social efforts, and presentation development for leadership meetings
• Build expertise across paid advertising, email marketing, conversion optimization, and analytics, taking on increasing responsibility as you demonstrate results

Requirements:

• You are exceptionally organized and maintain meticulous systems. When juggling multiple campaigns, platforms, and projects, you keep everything on track. This is the most critical quality for success in this role
• You hustle. You move fast, take initiative, and don't wait to be told what to do next
• Highly proficient in Excel and/or Google Sheets, with the ability to build reports, manipulate data, and use formulas confidently
• Self-directed learner who proactively develops skills through courses, tutorials, and experimentation
• Strong attention to detail. You catch errors others miss and take quality seriously
• Resourceful problem solver who takes ownership and finds alternative paths when hitting blockers
• Clear communicator who writes concisely, keeps stakeholders informed, and knows when to escalate
• 1-3 years of experience in digital marketing, advertising, or a related coordination role (internships count)
• Familiarity with paid media platforms (Google Ads, Meta, etc.) or email marketing tools
• Bonus: video editing skills, design skills (Canva, Figma), basic HTML, experience with email templates, or familiarity with Webflow/WordPress