Key skills
Answer Engine Optimization (AEO)Entity SEOSemantic SearchSchema MarkupKnowledge Graph CurationData StructuringAI-driven Discovery EcosystemsStructured Data Formats JSON-LDStructured Data Formats RDFaStructured Data Formats microdataAPIsCrawlingIndexing BehaviorData LiteracyAI Search Visibility OptimizationCryptoWeb3 KnowledgeAINLPLLMAnalyticsCommunication
About this role
Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto. The Senior Manager, Answer Engine Optimization (AEO) will define and own Kraken’s strategy for discoverability across various AI-driven platforms, ensuring the company’s data and content are effectively integrated into intelligent search systems.
Responsibilities:
- Define and lead Kraken’s AEO strategy — spanning AI search (SGE, Bing Copilot), voice assistants, LLM integrations, and multimodal surfaces
- Build and maintain Kraken’s entity and data ecosystem, ensuring accurate, structured, and retrievable information across Wikidata, schema, and knowledge graphs
- Partner with Engineering and Product to implement AEO-first technical infrastructure (structured data, graph APIs, embeddings, crawl optimization)
- Lead AEO content architecture, guiding teams on creating short-form, citation-friendly, verifiable content aligned to AI retrieval behaviors
- Collaborate with Brand, Legal, and PR to ensure Kraken’s data and messaging are authoritative, compliant, and discoverable in AI systems
- Measure and optimize AI visibility and citations using emerging tools (e.g., Perplexity, Bing Copilot analytics, SGE monitors)
- Partner with Data Science to define AEO performance frameworks — moving beyond rankings toward citation share, retrieval rate, and AI-influenced conversion
- Build internal education and best practices for AEO across Kraken’s global teams
Requirements:
- 7+ years in search, structured data, or technical growth roles, with deep understanding of AI-driven discovery ecosystems
- Expertise in Answer Engine Optimization (AEO), Entity SEO, and Semantic Search — including schema markup, knowledge graph curation, and data structuring
- Proven ability to bridge engineering and content, translating AI retrieval requirements into actionable systems
- Experience optimizing for LLM and AI search visibility (Google SGE, ChatGPT browsing, Bing Copilot, Perplexity, etc.)
- Strong command of structured data formats (JSON-LD, RDFa, microdata), APIs, and crawling/indexing behavior
- Excellent data literacy — experience defining and tracking non-traditional KPIs (citations, entity relationships, knowledge panel accuracy)
- Exceptional communication skills — capable of evangelizing AEO to both technical and creative teams
- Deep interest in crypto and Web3, ideally with an understanding of on-chain data, decentralized identity, and crypto market dynamics
- Background in information retrieval, NLP, or knowledge engineering
- Experience building knowledge graphs or integrating with open data ecosystems (Wikidata, schema.org)
- Familiarity with AI evaluation and prompt engineering for search optimization
- Past experience leading AI visibility initiatives for regulated or high-trust industries (finance, health, etc.)