Director Product Marketing, Retail

Cotiviti is a company specializing in business and financial solutions, and they are seeking a Product Marketing Director for their Retail Business Unit. This role involves developing strategic marketing objectives, collaborating with various internal teams, and executing marketing plans to drive lead generation and sales acceleration efforts.

Responsibilities:

• Create an annual marketing plan for the business and financial solutions portfolio that illustrates an understanding of business objectives and the marketing strategies needed to support. Obtaining the necessary inputs and collaboration from the BU, GTM, and other teams
• Conduct regular market and competitive analysis to inform strategic planning, ensuring that the marketing approach remains aligned with evolving industry trends and competitor activities
• Partner with the product team and other stakeholders to effectively launch new products in accordance with our ready-to-market and ready-to-sell processes
• Ensure product messaging is competitively differentiated, compelling, and clear
• Collaborate with marketing and go-to-market teams to develop and execute launch plans that maximize awareness and adoption of new offerings
• Develop go-to-market enablement materials and training to guide and support the sales and client engagement teams as they engage with the market and support pipeline development
• Collaborate with sales leadership to regularly assess and update enablement resources, ensuring alignment with evolving market needs, product updates, and feedback from the field
• Draft and maintain marketing materials such as brochures, fact sheets, presentations, videos, website content, etc., to ensure understanding of concepts and strategies surrounding the solution area
• Regularly review and update marketing collateral to ensure accuracy, consistency, and alignment with current branding and messaging guidelines
• Establish relationships with internal and external subject matter experts and work with them to develop webinar presentations, event sessions, market briefings, and more
• Develop strategy, guide presentation development, and collaborate with the events team for successful execution of tradeshows and conferences related to appropriate solutions areas
• Conceive and drive marketing campaigns that introduce Cotiviti to new audiences, increase engagement with content, target key accounts with tailored messaging, and generate/assist opportunities with marketing qualified leads
• Partner with marketing ops to analyze campaign performance metrics and adjust strategies to optimize ROI, ensuring continuous improvement of lead and demand generation efforts
• Provide needed support for RFPs, lead proactive proposals, and additional programs needed to support sales initiatives ensuring alignment with current solution offerings and market positioning
• Complete all responsibilities as outlined in the annual performance review and/or goal setting
• Complete all special projects and other duties as assigned
• Must be able to perform duties with or without reasonable accommodation

Requirements:

• Bachelor's degree in marketing, business, or a related field; MBA a plus
• 8-10 years of experience in various marketing disciplines, including demonstrable ability to design integrated lead-generation campaigns with proven results
• Experience in retail, the commercial market, or recovery audit services a plus
• Exceptional communication skills, including the ability to write and present concisely and effectively
• Exceptional project management skills with impeccable attention to quality, accuracy, and consistency
• Ability to work across the organization and collaborate at all levels
• Experience managing and motivating others while working independently within a self-directed environment
• Must be reliable, driven and dedicated to prioritization, delivering fast turnarounds and high-quality results under deadlines
• Ability to travel for in person conferences and internal meetings ~20%
• Pragmatic Marketing certification a plus