Principal Product Marketing Manager

Circle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets and payment applications. They are seeking a highly motivated and experienced Product Marketing Manager to lead go-to-market strategy and execution for Circle’s payments products, collaborating closely with cross-functional teams to drive product positioning and launch initiatives.

Responsibilities:

• Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally
• Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact
• Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth
• Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle’s payments products stay ahead of the competition
• Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals
• Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence

Requirements:

• B2B GTM expertise: 8+ years in B2B Product Marketing, or in an equivalent role, where you owned product GTM strategy and execution
• Domain knowledge: 4+ years of experience across fintech, payments, or financial services with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies
• Blockchain & fintech understanding: Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice
• Growth mindset & agility: You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow. You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution
• Customer-centric, technical storyteller: You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders. You're confident presenting to diverse audiences and crafting materials that move business forward
• Proactive team player: You work well independently and thrive in collaborative teams. You are proactive in identifying what needs to be done, communicating clearly, and driving cross-functional execution
• Cross-functional Collaboration: You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints
• Strategic Thinking: Your partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain