Senior Manager, Digital Marketing

Sikich is a professional services firm seeking a Senior Manager of Digital Marketing to lead and evolve their digital marketing strategy. This role involves setting digital strategy, driving performance, and building a high-performing team to support brand growth and client engagement.

Responsibilities:

• Own and optimize Sikich’s full digital marketing ecosystem, including website(s), MarTech platforms, ABM tools, social media, and email marketing
• Develop and execute an integrated digital strategy aligned to brand, growth, and pipeline objectives
• Own, establish and measure KPIs, dashboards, and reporting to measure performance, insights, and ROI across all digital channels
• Continuously evaluate emerging platforms, tools, and best practices to keep Sikich at the forefront of digital marketing
• Oversee website strategy, UX, content governance, and performance optimization
• Lead MarTech platform strategy and integration (CRM, marketing automation, analytics, personalization, etc.)
• Partner cross-functionally with IT, sales, and service lines to ensure platforms are scalable, secure, and effectively adopted
• Manage and mentor a team of digital marketing professionals, fostering accountability, growth, and collaboration
• Set clear priorities, workflows, and standards to ensure quality, consistency, and efficiency
• Serve as a coach and thought leader, elevating digital capabilities across the broader marketing organization
• Lead relationships with external agencies, vendors, and platform partners
• Manage budgets, scopes of work, performance expectations, and contracts
• Ensure vendors operate as true partners and extensions of the Sikich team
• Work closely with brand, communications, service line marketing, and business development teams to align digital execution with firmwide priorities
• Translate complex business needs into effective digital solutions that drive engagement and growth

Requirements:

• 10–12 years of digital marketing experience, with increasing responsibility and leadership scope
• Experience in professional services, B2B, or multi-service organization required with experience managing multiple digital channels in a complex, matrixed organization
• Strong understanding of website strategy, marketing technology stacks, analytics, and performance optimization - WordPress, MS Dynamics CRM and Marketo experience required
• Viewpoint on AI use cases and demonstrated ability to build a roadmap to implementation
• Demonstrated experience leading and developing teams
• Experience managing and optimizing agency and vendor relationships
• Strong strategic thinking paired with operational excellence and attention to detail
• Ability to communicate effectively with both technical and non-technical stakeholders
• Values driven – You embody and model absolute integrity and servant leadership and you have a bias for action and continuous innovation
• Uncompromising problem solver – You see opportunities in every business challenge and can develop, articulate and implement solutions
• Collaboration – You are a relationship builder across all levels of the organization and across all business units
• Instills trust – You do what you say, without ego, and you follow through on commitments consistently and credibly
• Impact & influence – You are relentlessly focused on making a difference and can gain support for ideas, proposals and solutions. You get others to act, with or without formal authority, to advance initiatives and objectives