Marketing Manager

Infosys is a leading business process management company providing end-to-end transformative services globally. The Marketing Manager will be responsible for executing regional programs and content aligned to strategic initiatives, coordinating with stakeholders to ensure seamless execution of marketing activities and events.

Responsibilities:

• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies
• Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations
• Manage lead import and scrubbing processes to ensure data accuracy and quality
• Track account engagement across different stages of the customer journey, providing regular updates and insights
• Build and maintain positive relationships and communication with security and portfolio sales in the region to align with dynamic business priorities
• Coordinate and manage customer activations, work with Marketing Operations to create registration pages, implement and automate workflows, and ensure consistent experience for customers across channels
• Collaborate with external agencies to execute marketing activations, events, and other promotional activities
• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution

Requirements:

• Bachelor's Degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education
• Minimum 9 years of experience related to the job description
• Professional marketing experience in the technology industry (preferably in large MNC)
• Proven previous experience working within the Enterprise, including a strong understanding of the Enterprise segment
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines
• Strong internal communication skills, problem solver, ability to collaborate and work under pressure in a fast-paced matrixed organization
• Need to have a can-do attitude and tenacity to drive recruitment for program success
• Comfortable collaborating with global/regional/local colleagues as part of a physical or virtual team
• Self-motivated, able to empower and influence others, and operate with a high degree of autonomy
• Proficient in English
• Project Management: Strong ability to plan, execute, and oversee marketing projects from start to finish
• Detail-Oriented: Meticulous attention to detail to ensure the accuracy and quality of marketing activities
• Analytical Skills: Ability to analyze campaign performance data and make data-driven decisions
• Communication: Strong verbal and written communication skills, with the ability to effectively coordinate with various stakeholders
• Problem-Solving: Proactive approach to identifying and resolving issues that may arise during program execution