Senior Account Based Marketing Manager

Workiva is a company focused on providing innovative solutions for businesses, and they are seeking a Senior Account-Based Marketing Manager to drive ABM campaigns and initiatives. This role involves planning, executing, and measuring marketing campaigns aimed at generating pipeline and bookings from target accounts, requiring collaboration with various teams and a deep understanding of B2B SaaS demand generation.

Responsibilities:

• Develop and execute global marketing strategies that engage target accounts. This includes determining which campaigns require an ABM approach, identifying target accounts, selecting the right channel mix and content, executing campaigns, and reporting results
• Manage and support the execution of multiple campaigns simultaneously by implementing tailored strategies and tactics across both customer acquisition and expansion efforts
• Lead the account qualification and selection process using intent data and propensity modeling
• Collaborate with Product Marketing and cross-functional teams to create impactful content and messaging for target accounts across various channels, including email, digital platforms, field events, and more
• Work closely with sales teams to ensure alignment on target accounts, coordinate sales enablement materials, and facilitate a smooth handoff and successful progression of qualified accounts
• Report on each ABM campaign outcomes, tracking key performance indicators (KPIs) such as pipeline generation, bookings, revenue impact, engagement metrics, funnel progression, and deal velocity
• Utilize ABM platforms, marketing automation, CRM, and other relevant tools to monitor campaign performance, derive insights, and recommend campaign optimizations
• Stay current on industry trends, best practices, and emerging technologies in ABM to continuously innovate and improve strategies

Requirements:

• Bachelor's degree or equivalent combination of education and experience in a related field. Related fields are marketing, sales, or partner-related
• 6+ years in account-based marketing, demand generation, and closely related marketing fields
• Experience working across global teams in a hyper-growth B2B SaaS or tech marketing environment
• Proven experience in creating and executing targeted account campaigns with a strong record in meeting/exceeding pipeline and bookings goals
• Proven ability to influence and lead without authority across Sales leadership
• Strategic and consultative thinker with strong execution abilities
• Strong project management skills, data-driven decision-making, and resource allocation
• Expertise in data interpretation and making informed recommendations
• Experience with 'Dark Social' and understanding the B2B buyer's journey outside of tracked channels
• Adept at managing multiple priorities and tight deadlines
• Experience with account-based marketing platforms, 6Sense preferred
• Proficiency in Marketo and Salesforce is highly preferred