Marketing Insights Researcher - Scaled Business Marketing

Meta is a technology company that builds platforms to connect people and grow businesses. They are seeking a Marketing Insights Researcher to develop learning agendas, design and execute research, and translate findings into actionable insights to shape marketing strategies.

Responsibilities:

• Develop the learning agendas to support progress on business goals
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
• Translate research findings into actionable insights with clear recommendations
• Producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Requirements:

• Research Expertise: 6+ years of research experience. High degree of qualitative and quantitative research expertise, with the ability to apply them in a business context to drive decision-making and raise salience of new opportunities
• Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution with a focus on shaping strategy, driving alignment, and delivering business outcomes
• Strategic skills: Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance
• Education: Bachelors degree required, MA or PhD preferred
• 3+ years experience working in the digital advertising landscape and specifically with Meta's suite of advertising and measurement products
• Experience with marketing campaign analysis and measurement
• Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns