Sr, Product Marketer(Remote)

CDK Global is a leading provider of cloud-based software to dealerships and OEMs across automotive and related industries. The Sr. Product Marketer will own the Go-To-Market strategy for CDK’s Fixed Operations portfolio, leading product messaging, content creation, and market strategy to drive demand generation and optimize revenue.

Responsibilities:

• Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment
• Help develop and evangelize a transformative vision for CDK’s Fixed Operations Solutions product direction
• Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategy
• Understand customer problems and find innovative solutions and new market opportunities for our solutions and exercise creative business judgment in optimizing the lifecycle profitability of the offering
• Define objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.), identify levers for improving, and champion necessary initiatives to attain key results and objectives
• Lead the development of persona-based positioning and messaging for different level audiences (Owner, Fixed Ops Director, Service Manager, etc..) and for different target segments
• Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel

Requirements:

• Bachelor's Degree
• 5+ years of experience in Product Marketing, Sales or Go-to-Market background preferred
• Proven ability to develop and execute effective product marketing strategies
• Strong foundation of analytic skills to support communications and business case development
• A natural collaborator with a willingness to drive hands-on tactical execution
• Great communication skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders
• Strong speaking skills and ability to develop compelling customer-facing presentations
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
• A winning attitude that inspires optimism, fun, and the desire to always be learning!
• Automotive/Retail experience