Pyramid Consulting, Inc is a leading Pharmaceuticals industry, and they are seeking a Marketing Strategy Specialist - III (Senior). The role involves leading the development of holistic PHI plans, collaborating cross-functionally to analyze market research, and embedding health equity into go-to-market strategies to drive equitable health outcomes.
Responsibilities:
- Lead development of holistic PHI plans in partnership with PHI and brand teams, leveraging PHI capabilities to address gaps—especially for high-need populations
- Collaborate cross-functionally with analytics, brands, innovation, customer engagement to gather and analyze market research, competitive intelligence, and care-gap data to identify untapped business growth opportunities
- Embed health equity into go-to-market plans and brand strategy, prioritizing closing care gaps and improving patient outcomes to drive equitable health for all
- Foster cross-functional partnerships to translate insights into scalable, patient-centered programs and digital health solutions, collaborating with innovation, analytics and IT teams
- Apply measurement frameworks and data-driven decision-making to track outcomes, demonstrate impact, iterate, and expand programs
Requirements:
- Bachelor's degree in Marketing, Business, or related field (MBA or MPH preferred)
- 7-10 years' of relevant experience in strategic marketing planning within biopharmaceutical/healthcare or related field
- Proven ability to lead cross-functional teams and manage multiple projects
- Excellent communication, collaboration, and stakeholder engagement skills
- Experience with marketing integration strategies to enhance patient engagement and access, forged cross-sector partnerships in digital health, immunology, oncology, and HIV, and built enterprise capacity for patient-driven innovation
- Experience with gap-in-care objectives into enterprise brand strategy to advance patient-centered programs and scale digital health solutions across priority portfolios
- Experience with patient experience strategies rooted on customer insights, data analysis, and external landscape assessments to boost vaccination uptake
- Experience with strategic engagement between Patient Health Innovation and commercial, medical, and market access teams to optimize brand performance and accelerate impact
- Develops brand-aligned solutions and vaccine initiatives to drive business impact and improve outcomes by strategically presenting data, content, and innovative approaches to address diverse customer needs
- Experience with facilitating brand collaboration and external stakeholder engagement to effectively execute initiatives and maximize community and business impact
- Therapeutic Area: US Vaccines and Infectious Diseases and US Pharma Business Units - including Cardiometabolic, Ophthalmology and Immunology
- Software: MS office suite
- Success Profile: Strategic thinker with a strong bias for action—consistently delivers measurable outcomes and gets things done. Proactive and resourceful, advancing initiatives in ambiguous environments; excels at cultivating cross-functional relationships to drive collaboration and alignment