Growth Marketing Lead, Offline

Orchard is looking for a Marketing Lead to manage their offline channel strategy. This role involves managing a significant marketing budget and collaborating with creative teams and external agencies to drive customer acquisition through effective offline marketing channels.

Responsibilities:

• Manage an 7-figure offline marketing budget, setting and managing to ambitious KPIs across Terrestrial Radio, TV, Streaming, and new channels
• Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels. Tests will include both creative/messaging tests as well as media/channel tests
• Collaborate with internal creative team, agency partners, and utilize AI enabled tooling to launch needle-moving, customer-centric creative across a variety of formats (ex: radio scripts, video, TV commercials)
• Work closely with external agencies to place media buys and refine local buying strategy
• Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
• Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads

Requirements:

• 3+ years of experience driving growth within a B2C performance marketing function
• Background in offline marketing required with emphasis on Radio, TV and/or Direct Mail a plus
• Passion for creative testing and a knack for crafting messaging that resonates
• Prior experience owning large marketing budgets and managing spend to a target CPA or ROAS goal
• Experience with high consideration/LTV products
• Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
• Amazing attention to detail
• Team player attitude and comfort working in a fast-paced environment