Senior Manager, Customer Lifecycle Marketing

Sprout Social is a company that specializes in social intelligence for customer connection, and they are seeking a Senior Manager for Customer Lifecycle Marketing. The role involves overseeing a team to develop customer engagement programs, driving multi-channel communications, and collaborating across various departments to enhance customer experiences.

Responsibilities:

• Oversee a best-in-class team that develops and implements end-to-end programs to build trust, drive product usage and deepen our relationships with customers at scale
• Act as the primary driver for multi-channel communications that drive customers’ successful navigation of the journey from adoption to retention and advocacy, using your expertise to guide and inform cross-functional programs that impact experiences across the customer journey
• Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Customer Lifecycle Marketing team, but to transform the way the team works and what they deliver to the business
• Partner closely with partners within Customer & Integrated Marketing, Customer Success, Marketing Operations, Product and Revenue Operations to align strategies and scale impact
• Use expertise and influence to guide major cross-functional efforts to change how we show up for our customers through collaboration, clean data, system integrations, automation, scalable program design and impeccable project management

Requirements:

• 8+ years of experience in Customer Marketing, Lifecycle Marketing or Customer Communications
• 5+ years of experience in a fast-paced SaaS or B2B tech environment
• 2+ years of experience in direct people management with remote teams
• Demonstrated ability to translate business needs into applicable marketing strategies that then are executed as effective customer-facing programs
• Excellent communication and storytelling skills, with the ability to craft compelling narratives that guide customers from use cases to social media strategies to product how-tos
• Exposure to Customer Marketing tools such as Marketo, Gainsight (both Customer Success and Community products), and Base.ai or similar
• High attention to detail and cross-functional and collaborative project management experience
• Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams
• Proven ability to develop and maintain a magnetic team culture that not only inspires and engages direct reports but also compels others across the business to want to work with you/them