B2B Content Marketing Strategist

Hagerty is an automotive enthusiast brand and the world’s largest membership organization, committed to saving driving for future generations. The B2B Content Marketing Strategist will expand Hagerty’s ability to deliver high-quality content to agent, broker, and carrier audiences while collaborating cross-functionally to ensure alignment with the company’s mission and brand voice.

Responsibilities:

• Author, edit, and manage B2B content across multiple channels, including emails, newsletters, partner content, sales enablement materials, organic social, and articles
• Serve as the subject matter expert (SME) for Hagerty’s agent/broker voice, ensuring all agent- and broker-facing content aligns with brand guidelines and channel objectives
• Collaborate with creative, product, and sales teams to plan, produce, and deploy content that supports agent engagement, education, and sales enablement
• Maintain an editorial calendar and oversee content workflows to ensure timely delivery, consistency, and strategic alignment
• Partner with internal stakeholders and external partners to co-develop content that highlights collaborations, new programs, and thought leadership
• Manage content within existing and emerging platforms to support marketing automation and personalization strategies
• Support the execution of Hagerty’s agent and broker newsletters, ensuring relevance, clarity, and measurable impact
• Develop and refine sales and marketing collateral, training tools, and agent resources to enhance the partner experience and drive performance
• Collaborate with analytics and digital marketing teams to track engagement and content performance, using insights to continuously optimize output
• Contribute to campaign ideation, copywriting, and storytelling that helps reinforce Hagerty’s leadership position in the specialty insurance and enthusiast vehicle market
• Create content that connects Hagerty’s brand, products, and values to the agent and broker audience in meaningful, relevant ways
• Develop content strategies that strengthen Hagerty’s partnerships and support the B2B insurance channel’s growth
• Work cross-functionally to ensure that all marketing communications are cohesive, accurate, and strategically aligned
• Support the Director of Marketing Strategy in scaling Hagerty’s B2B content production and delivery capabilities
• Translate marketing strategy into clear, actionable, and engaging content for agents, brokers, and carrier partners
• Ensure every message reflects Hagerty’s creative principles and brand voice

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven experience in marketing, content strategy, or editorial experience, ideally in B2B, insurance, financial services, or related industries
• Proven ability to write, edit, and manage content across multiple formats and channels
• Strong grasp of content strategy principles, audience segmentation, and messaging frameworks
• Excellent storytelling and writing skills with a knack for translating complex ideas into clear, compelling copy
• Familiarity with marketing automation tools, CRM systems, and analytics platforms
• Detail-oriented with exceptional editorial judgment, consistency, and brand sensibility
• Collaborative and proactive, with strong communication skills and the ability to work across teams and departments
• Data-driven mindset with an interest in content performance metrics and optimization
• A passion for cars, culture, and Hagerty's purpose to save driving for future generations is preferable
• Experience with Salesforce a plus
• Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable