Senior Marketing Manager

Dexian is a leading provider of staffing, IT, and workforce solutions. They are seeking an experienced marketer to develop extraordinary campaigns that boost adoption and active use of QuickBooks business, focusing on engaging, retaining, and delighting Small Business customers throughout their lifecycle.

Responsibilities:

• Collaborate with product marketing, go-to-market teams, analytics, and finance to assess business problems within segments, audiences, and cohorts, identifying strategies to drive measurable impact
• Create and execute advanced lifecycle strategies across email, SMS, push notifications, in-product messaging, and landing pages using segmentation tactics like cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
• Apply predictive models and insights to improve customer experience and retention
• Develop and implement strategies to enhance trial conversion, retention, upgrades, platform adoption, pricing discounts, and more
• Leverage gamification best practices to drive product adoption, develop customer habit loops, and increase engagement across lifecycle stages
• Build comprehensive schedules—from project kickoff to campaign deployment and results tracking—while managing stakeholder expectations and effectively communicating timelines
• Partner across product marketing, engineering, analytics, operations, creative, and legal teams to drive initiatives that optimize the end-to-end customer experience, without direct reports
• Establish measurable success metrics, including revenue impact, ROI, retention rates, and customer growth
• Recommend A/B test plans to assess growth strategies, onboarding effectiveness, retention improvement, and trial conversion optimization, and analyze results with analytics teams
• Write creative briefs, collaborate with designers and developers to deliver creative assets, and secure legal approval for marketing materials
• Work with Marketing Operations to ensure strategies are documented and prepared for execution
• Team up with data science professionals to improve predictive models for onboarding, churn prediction, feature adoption, downgrade/upsell propensity, and attach rate optimization
• Use proprietary tools such as Eloqua and Braze to integrate AI/ML models for behavior-responsive customer journeys
• Independently manage complex projects, navigating ambiguous environments, developing processes, and adapting to shifting priorities
• Conduct hands-on tasks such as copywriting, journey mapping, and quality assurance for full-scale programmatic campaigns

Requirements:

• Proven track record in growth marketing, lifecycle marketing, and personalized campaigns using advanced analytics, AI/ML models, recommendation engines, and sales technologies for SaaS products
• Broad expertise in CRM marketing channels (email, SMS, push notifications, in-product ads) with hands-on proficiency in one or more channels
• Adept at delivering AI-driven solutions using techniques like propensity models, AI/ML, and generative AI for impactful marketing applications
• Experience with tools and platforms, including G Docs, Sheets, Slides, and visual collaboration tools such as Miro or Mural
• Data analysis and reporting using dashboards like Tableau and Amplitude
• Project management expertise with tools like Quickbase, Workfront, Asana, or Jira
• Proficiency in creative design tools such as Figma or Canva for prototyping and design development
• Strong skills in prioritization, organization, collaboration, and communication to lead cross-functional initiatives effectively in a fast-paced, matrixed environment
• BA/BS degree required
• Bachelor's degree in Business, Marketing, or a related field is highly preferred