Senior Growth Strategist (Performance Marketing)

Painting to Gogh is an experience first ecommerce brand making creativity accessible at home. They are seeking a Senior Growth Strategist to build and run the performance creative engine that will drive their growth towards 20 million in annual revenue by 2027, focusing on ad creative strategy, creator relationships, and production leadership.

Responsibilities:

• Own the ad creative testing roadmap across Meta and emerging channels
• Develop new concepts, angles, hooks, and messaging frameworks
• Research top performing ads and trending creatives
• Turn performance insights into repeatable creative systems
• Build a high output pipeline of creators for paid social and TikTok Shop
• Source and develop relationships with creators on TikTok and Instagram
• Write conversion focused briefs that consistently produce performance content
• Translate winning ideas into clear briefs for our production team
• Guide the development of statics and video ads
• Increase creative output and testing speed
• Help shape and execute our TikTok Shop content and creator strategy
• Identify winning products, formats, and partnerships
• Turn top performing organic content into scalable paid ads

Requirements:

• 3-6 plus years in DTC performance marketing, growth, or performance creative strategy
• A track record of scaling paid social through creative testing
• Experience working closely with media buyers and using data to inform new creative
• Proven ability to develop high converting ads including UGC and direct response
• Turn customer insights into winning concepts, angles and hooks
• Clearly explain why an ad worked and how to iterate on it
• Brief creators and editors for conversion, not just aesthetics
• Operate in a fast testing environment with quick turnaround cycles
• Experience with TikTok Shop or creator led commerce
• Direct response copywriting experience
• Worked inside a 10 million to 50 million DTC brand
• Built a repeatable creative testing system