Lead Digital Product Manager

RxBenefits, Inc. is looking for a leader on the digital product team to build digital products and strategy across their customer-focused platforms. This role will focus on product development, adoption, enhancement, and consistency of experience via content and messaging, ensuring a user-centered approach to new ideas and strategies.

Responsibilities:

• Lead end-to-end product lifecycle for our fast-growing digital products: ideation, requirements, design, development, launch and ongoing optimization
• Create user-focused, value-oriented product roadmaps for the member portal across two companies, in partnership with experience strategists, other product managers and researchers
• Creates compelling visions for the future of these digital products
• Socializes the product visions and generates feedback across internal and external stakeholders (e.g., executive team, benefit advisor partners, clients and prospective clients)
• Leads cross-functional teams in feature prioritization workshops for the digital products
• Provides clear recommendations on improving the content and design of our digital products, aligning with human-centered design best practices
• Partners with marketing and account management to lead adoption efforts for digital products, including email campaigns, text message campaigns, etc
• Partners with marketing to understand and enhance our current content on our digital portals
• Defines digital goals for our digital assets, and tracks against those goals
• Provides regular updates on growth and risks associated with the three digital products
• Supports customer-facing updates about our products, in partnership with the marketing team and product leadership team
• Identify new feature opportunities and determines value and backlog priority by understanding the users, brand and competitive landscape
• Works with the business to gather the necessary data to make product recommendations and build business cases for new products and services
• Effectively communicate ideas, information and complex concepts clearly and in a user-centered way, ensuring understanding among different audiences and stakeholders
• Ability to lead multi-disciplinary teams, gaining buy-in for human-centered design and selling the value for the work being done to improve experience
• Potential to manage a small product team as the product continues to grow

Requirements:

• Bachelor's degree in marketing, business management, design strategy, or equivalent related work experience
• 10+ years of demonstrated product strategy or digital strategy experience in healthcare
• Experience building consumer-facing digital engagement tools with practical application
• Experience in building digital care journey tools
• Experience managing direct reports in the product space
• Excellent communication skills, including the proven ability to build executive-level presentations and business cases for funding requests
• Management experience
• Demonstrated ability to build digital product roadmaps and to market digital products effectively
• Healthcare knowledge and experience
• B2C and B2B experience
• Experience in both product management for digital products
• Experience considering new technologies (e.g., AI) in building product features and roadmaps
• Experience in the concierge or care navigation space
• Master's degree in business, design strategy, or related field