Product Marketing Manager, Coinbase Institutional

Coinbase is a company on a mission to increase economic freedom in the world, seeking a passionate Product Marketing Manager for their Institutional sector. The role involves owning the narrative for complex products, leading go-to-market strategies, and driving sales enablement while collaborating with various teams to ensure clarity and effectiveness in marketing efforts.

Responsibilities:

• Own the Prime × Markets Narrative
• Define and evolve the positioning for Prime and Markets as a single institutional operating platform
• Lead messaging across spot, futures, options, cross-margin, execution, and liquidity access
• Pressure-test narratives with Sales, Product, Legal, and real clients to ensure credibility at hedge fund scale and regulatory durability across regions
• Lead Product-Heavy GTMs
• Act as PMM DRI for major Prime and Markets launches, including derivatives and cross-margin initiatives
• Build GTM strategies that span product readiness, sales enablement, client communications, and events
• Own sequencing and clarity around what’s live, what’s next, and what action clients should take
• Drive Sales Enablement That Converts
• Create high-signal enablement materials: talk tracks, FAQs, battlecards, demos, and client-ready narratives
• Partner tightly with Sales, STPs, and Coverage to reflect real objections, real deals, and buying behavior
• Reduce complexity for the field by delivering fewer, sharper, higher-impact assets
• Be the Translator Across Teams
• Translate between Product, Markets, Prime, Sales, and Leadership
• Turn complex technical detail into institutional-grade clarity without oversimplifying
• Influence roadmap and prioritization conversations through market-backed insight
• Raise the Bar for Institutional PMM
• Establish best practices for technical PMM work across the Institutional org
• Shape how GTMs, product showcases, and launches are run going forward
• Mentor junior PMMs and contribute to a stronger, more rigorous PMM function

Requirements:

• 7+ years in product marketing or adjacent roles (PMM, product strategy, institutional GTM)
• Meaningful experience with institutional trading, derivatives, or market infrastructure
• Strong understanding of derivatives markets, including futures, options, margining, and execution models
• Comfort discussing liquidity, capital efficiency, risk, and market structure with institutional clients
• Experience building narratives and GTMs that work across regions with different regulatory constraints
• Ability to balance global consistency with local compliance and market realities
• Ability to simplify complex systems into clear, compelling positioning
• Strong instincts around prioritization, sequencing, and tradeoffs
• Confidence to push back when narratives don't hold up
• Thrive in ambiguity and take ownership of outcomes, not just tasks
• Build structure where none exists and move work forward without waiting for direction
• Balance speed with rigor
• Proven ability to partner with Product, Sales, Markets, Legal, and Comms
• Comfortable leading without authority and aligning strong stakeholders
• Exceptional written and verbal communication
• Ability to brief leadership, influence decisions, and represent product externally
• Bring POV, not just summaries
• Experience in prime brokerage, derivatives platforms, electronic trading, or market infrastructure
• Background in TradFi, crypto-native firms, or both
• Prior experience supporting institutional sales teams
• Familiarity with APIs, trading UIs, or execution workflows