Key skills
B2B technology experienceProduct marketing leadershipGenerative AI toolsSales Performance ManagementEnterprise SaaSMarket researchAnalytical mindsetCross-functional leadershipStorytellingWritten communicationVerbal communicationGoAIGenerative AIAnalyticsSaaSWorkdayLeadershipProduct ManagementCommunicationSales
About this role
Varicent is a leading company in Sales Performance Management (SPM) solutions, empowering revenue leaders globally. The Director of Product Marketing will advance key go-to-market initiatives, influence strategy, and support pipeline development while leveraging modern AI tools.
Responsibilities:
- Guide, create, and deliver differentiated positioning, messaging, and buyer personas that communicate compelling value throughout the buyer journey
- Lead development of AI-informed messaging frameworks and leverage generative AI tools to enhance speed, personalization, and quality of content creation
- Support and influence GTM strategy and execution aligned to product/domain ownership
- Perform market, customer, and competitive research (primary and secondary), leveraging AI-powered research and analysis tools to extract actionable insights and identify new product opportunities
- Lead new product and feature launches, partnering with product management on roadmap prioritization and narrative development
- Support marketing programs that drive awareness, engagement, and pipeline growth
- Collaborate with demand teams to build and execute high-response campaigns informed by performance analytics and AI-driven insights
- Enable sales, GTM teams, and strategic partners with differentiated messaging and positioning, competitive intelligence, and value frameworks
- Develop AI-enhanced enablement assets (e.g., dynamic talk tracks, persona-based messaging variants, objection-handling frameworks)
- Provide thought leadership and category narrative development within the Sales Performance Management and broader Revenue Performance ecosystem
- Foster customer advocacy programs (CABs, user groups, events, field engagement)
- Lead cross-functional initiatives aligned to corporate objectives with defined KPIs and measurable outcomes
- Champion adoption of generative AI tools and workflows within product marketing to increase efficiency, insight quality, and scale
Requirements:
- 10+ years of B2B technology experience, ideally within Sales Performance Management, Revenue Operations, or enterprise SaaS
- 5-7+ years in product marketing leadership roles
- Demonstrated track record of driving successful enterprise GTM strategies with measurable revenue impact
- Knowledge of or direct experience with SPM technologies (Varicent and competitors)
- Strong proficiency using generative AI tools (e.g., ChatGPT, Claude, Gemini, Copilot, AI research tools) to accelerate messaging development, competitive analysis, persona research, content creation, and enablement development
- Ability to design AI-assisted workflows to improve productivity, scalability, and content quality
- Experience evaluating AI outputs critically for accuracy, brand alignment, and differentiation
- Curiosity and experimentation mindset around emerging AI tools and GTM innovation
- Exceptional storyteller with strong messaging framework expertise
- Ability to create bold, differentiated positioning that elevates category narrative
- Clear, compelling written and verbal communication skills
- Strong analytical mindset; able to interpret disparate datasets and adjust strategy based on insights
- Significant cross-functional project planning and leadership experience
- Collaborative, consensus-building leadership style with executive presence
- Bachelor's degree in Marketing, Business, Computer Science, Engineering, or related field
- Experience within the Workday ecosystem (Workday partners, marketplace, integrations, or adjacent HR/Finance technology ecosystems) strongly preferred
- Established relationships with analysts, influencers, and industry associations preferred
- MBA preferred