Commercial Marketing Manager Americas

Johnson & Johnson is a leader in healthcare innovation, dedicated to improving health outcomes through advanced medical solutions. The Commercial Marketing Manager will develop and implement marketing strategies for J&J Heart Recovery’s products, collaborating with cross-functional teams to enhance patient access to life-saving therapies.

Responsibilities:

• Oversee US marketing strategy, planning, and execution for multiple product categories that may include disposable products and capital equipment including hardware, software, and services
• Help launch new products and indications
• Work collaboratively with both internal and external cross functional teams, i.e. digital, communications, graphic design, upstream marketing to effectively design omni-channel messaging campaigns that support sales efforts through the creation of sales tools and effective omni-channel execution through digital/print/social
• Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc)
• Introduce and drive adoption for key messages, clinical evidence, and best practices to the commercial organization through regularly recurring field calls and quarterly/annual meetings
• Showcase new products and messaging across various marketing channels, including advertisements, tradeshows, and digital channels (web, social media, etc)
• Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors
• Develop and maintain knowledge of current literature, emerging science, technological developments, and trends related to relevant therapies and competitive products
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization
• Foster strong relationships with key opinion leaders, industry partners, and customers to enhance J&J Heart Recovery’s brand reputation and market presence

Requirements:

• Minimum of 6 years of work experience, with at least 3 years of medical device sales/marketing experience, ideally in the cardiovascular space
• Bachelor's degree required; MBA preferred
• A thorough understanding of the medical device sales channel, i.e. cath lab and surgical environment and sales rep to HCP interaction
• Commitment to achieving goals and driving results. Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans
• Strong business acumen related to proficiency in Microsoft Office suite of products including Outlook, Teams, PowerPoint and Excel
• Experience interacting with cross functional teams including legal, regulatory, etc in marketing collateral development and advertising and promotion approval processes
• Innovative thinker, embracing new ideas, processes, and technologies
• Ability to comfortably present to members of executive leadership team
• Thrive in a fast-paced, dynamic environment, managing multiple tasks effectively through prioritization and meeting tight deadlines
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers
• Domestic travel up to >40%
• Preferred working knowledge of the heart failure market
• Advertising
• Business Development
• Customer Training
• Hospital Operations
• Innovation
• Market Savvy
• Medicines and Device Development and Regulation
• Negotiation
• Pricing Strategies
• Process Improvements
• Relationship Building
• Representing
• Sales
• Sales Training
• Strategic Sales Planning
• Sustainable Procurement
• Technical Credibility
• Vendor Selection