Foundant Technologies empowers mission-driven organizations through comprehensive software solutions. They are seeking a Director of Product Marketing to lead positioning, go-to-market strategy, and sales enablement across a complex product portfolio.
Responsibilities:
- Own product marketing release strategy across multiple products, solutions, and market segments
- Develop and refine positioning, messaging, and value propositions that clearly differentiate products in competitive markets
- Balance short-term launch execution with long-term portfolio and platform narratives
- Bring structure and cohesion to product lines shaped by mergers or acquisitions
- Lead end-to-end GTM marketing planning for new product releases and launches, major enhancements, and market expansions
- Build comprehensive GTM packages for internal and external use, including:
- Launch plans and timelines
- Sales enablement materials (decks, battlecards, talk tracks, FAQs)
- External messaging, and promotional schedules
- Direct ownership of key written assets such as product page copy, brochures, campaign emails, and launch messaging
- Partner closely with Demand Generation and Client Marketing to ensure launches are supported by strong, coordinated campaigns
- Work deeply embedded with Sales to understand buyer needs, target markets, objections, and deal dynamics
- Enable Sales with clear messaging, toolkits, and training that improve confidence and conversion
- Collaborate really closely with Product and Product Management to influence roadmap discussions, market prioritization, messaging and launch readiness
- Serve as a product evangelist internally, ensuring teams understand not just what the product does, but why it matters to prospects and clients
- Act as the external advocate for the product, through clear positioning and messaging of value, customer storytelling, and participation in events, conferences, webinars, or briefings as needed
- Gather and synthesize market, customer, and competitive insights to continuously sharpen messaging and GTM strategy
Requirements:
- 5+ years of experience in progressive roles in product marketing, ideally within a fast-growing B2B or SaaS company
- Proven experience navigating rapid growth, acquisitions, or mergers, and successfully marketing products through periods of change
- Demonstrated ability to manage multiple products, segments, and launches simultaneously without losing clarity or momentum
- Strong track record of building and executing successful GTM strategies—from internal enablement to external market activation
- Exceptional communication skills, with the ability to influence and align stakeholders across Product, Sales, Marketing, and Leadership
- Exceptional writing and copy writing and editing skills, with experience producing polished, high-performing product marketing content. You are comfortable being the person who ensures the message is right - and written well
- Experience working together with Demand Gen, Client Marketing and Client Success to drive adoption, pipeline, and growth
- Highly organized, strategic thinker who can zoom out to the big picture while driving crisp execution
- Comfortable operating in ambiguity and energized by complexity and scale