Product Marketing Director (Workday) - Remote

Varicent is redefining how organizations achieve revenue success with cutting-edge SaaS solutions. The Product Marketing Director plays a critical role in advancing go-to-market initiatives, serving as a strategic partner to various teams and influencing product strategy to drive measurable revenue impact.

Responsibilities:

• Guide, create, and deliver differentiated positioning, messaging, and buyer personas that communicate compelling value throughout the buyer journey
• Lead development of AI-informed messaging frameworks and leverage generative AI tools to enhance speed, personalization, and quality of content creation
• Support and influence GTM strategy and execution aligned to product/domain ownership
• Perform market, customer, and competitive research (primary and secondary), leveraging AI-powered research and analysis tools to extract actionable insights and identify new product opportunities
• Lead new product and feature launches, partnering with product management on roadmap prioritization and narrative development
• Support marketing programs that drive awareness, engagement, and pipeline growth
• Collaborate with demand teams to build and execute high-response campaigns informed by performance analytics and AI-driven insights
• Enable sales, GTM teams, and strategic partners with differentiated messaging and positioning, competitive intelligence, and value frameworks
• Develop AI-enhanced enablement assets (e.g., dynamic talk tracks, persona-based messaging variants, objection-handling frameworks)
• Provide thought leadership and category narrative development within the Sales Performance Management and broader Revenue Performance ecosystem
• Foster customer advocacy programs (CABs, user groups, events, field engagement)
• Lead cross-functional initiatives aligned to corporate objectives with defined KPIs and measurable outcomes
• Champion adoption of generative AI tools and workflows within product marketing to increase efficiency, insight quality, and scale

Requirements:

• 10+ years of B2B technology experience, ideally within Sales Performance Management, Revenue Operations, or enterprise SaaS
• 5-7+ years in product marketing leadership roles
• Demonstrated track record of driving successful enterprise GTM strategies with measurable revenue impact
• Knowledge of or direct experience with SPM technologies (Varicent and competitors)
• Strong proficiency using generative AI tools (e.g., ChatGPT, Claude, Gemini, Copilot, AI research tools) to accelerate messaging development, competitive analysis, persona research, content creation, enablement development
• Ability to design AI-assisted workflows to improve productivity, scalability, and content quality
• Experience evaluating AI outputs critically for accuracy, brand alignment, and differentiation
• Curiosity and experimentation mindset around emerging AI tools and GTM innovation
• Exceptional storyteller with strong messaging framework expertise
• Ability to create bold, differentiated positioning that elevates category narrative
• Clear, compelling written and verbal communication skills
• Strong analytical mindset; able to interpret disparate datasets and adjust strategy based on insights
• Significant cross-functional project planning and leadership experience
• Collaborative, consensus-building leadership style with executive presence
• Bachelor's degree in Marketing, Business, Computer Science, Engineering, or related field
• Experience within the Workday ecosystem (Workday partners, marketplace, integrations, or adjacent HR/Finance technology ecosystems) strongly preferred
• Established relationships with analysts, influencers, and industry associations preferred
• MBA preferred