Digital Marketing Strategist

RGP is seeking a highly analytical and insight-led Digital Marketing Strategist to drive research-informed growth across their digital ecosystem. The role involves conducting market research, developing data-driven marketing strategies, and translating insights into actionable plans to maximize ROI.

Responsibilities:

• Conduct market research to identify audience needs, trends, whitespace opportunities, and competitive dynamics
• Support Voice of the Customer (VoC) and Voice of the Employee (VoE) research through surveys, interviews, journey mapping, and insight synthesis
• Translate qualitative and quantitative research into clear, actionable insights and strategic recommendations
• Develop data-driven digital marketing strategies across channels including content, SEO/SEM, social, and paid media
• Define target audiences, customer journeys, and content frameworks
• Establish clear KPIs and success metrics aligned to business and growth objectives
• Support and co-facilitate strategy, discovery, and alignment workshops with stakeholders
• Translate workshop outputs into actionable roadmaps, briefs, and execution plans
• Help align cross-functional teams around shared goals, priorities, and workflows
• Design and document marketing and process workflows that connect insight to execution (lead flow, experience, campaign development, optimization cycles)
• Partner with teams to improve lead routing, handoffs, and lifecycle visibility
• Identify inefficiencies and recommend process improvements to increase speed and effectiveness
• Support media planning and buying across paid search, paid social, and digital channels
• Partner with the team to ensure campaigns are grounded in research insights and audience intent
• Monitor spend efficiency and performance to maximize ROI
• Analyze campaign performance, web traffic, and funnel metrics using analytics tools
• Conduct audits of existing digital programs to identify optimization opportunities

Requirements:

• Bachelor's degree from an accredited University
• 5+ years of experience in digital marketing strategy, research, analytics, or related roles
• Proven experience conducting market research, VoC, and/or VoE initiatives
• Ability to connect insight to customer journeys, workflows, and business outcomes
• Comfort supporting workshops, stakeholder discussions, and cross-functional alignment
• Strong communication skills and ability to work across marketing, sales, and operations teams
• Proficiency with tools such as Google Analytics, dashboards, and reporting platforms
• Strong understanding of SEO, SEM, paid media, content marketing, and social platforms
• Experience designing workflows, lead processes, or operating models