Sr. Growth & Community Program Manager - Project Aqua

Adobe is a company focused on changing the world through digital experiences. They are seeking a Sr Growth & Community Program Manager to build and scale the ecosystem around Project Aqua, an AI-enhanced creation app for kids and families, focusing on community-led growth strategies and authentic engagement.

Responsibilities:

• Design and own community-led growth strategy Build the first version of Aqua’s Growth & Community Playbook, defining scalable frameworks for challenges, UGC loops, and creative prompts
• Partner with PMM to launch early community pilots such as “Kids Create” challenges and ambassador programs
• Identify high-impact events, conferences, and forums to engage directly with K–12 educators (virtual and in-person)
• Build trust with parents and educators Define Aqua’s brand voice, safety narrative, and trust messaging for families and educators
• Launch parent-facing trust campaigns focused on transparency, safety, and creativity with AI
• Create educator-facing value propositions and proposals that clearly articulate learning outcomes, classroom use cases, and adoption benefits
• Develop creator, influencer, and partner ecosystems Test influencer impact on install growth, engagement, and sentiment
• Collaborate with Social and Comms teams on creator coordination, approvals, and reporting
• Explore engagement with family and education organizations (e.g., Girl Scouts, organizations serving children, PBS Kids) and child-safe platforms
• Design lightweight value frameworks to evaluate partnerships and educator programs, including lead quality, activation, and downstream adoption
• Create feedback loops between community and product Build dashboards and reporting to share insights across Product, Design, and Marketing
• Publish regular Community Insights reports to inform roadmap and strategy
• Own follow-up workflows for educator leads, ensuring timely engagement, clear next steps, and measurable conversion into pilots or active usage
• Evangelize Project Aqua internally and externally Represent Aqua at events, webinars, and community showcases
• Contribute to parent- and educator-facing storytelling across blogs, livestream, and media
• Serve as a connector between Aqua and the broader education and family-tech ecosystem

Requirements:

• 8+ years of experience in growth, community, influencer, or ecosystem marketing within consumer or creative tech
• Demonstrated success building or scaling community-led growth programs from early stage to repeatable systems
• Ability to analyze qualitative and quantitative data and translate insights into clear strategies and actions
• Comfort representing a product publicly and serving as a trusted internal advocate
• Experience defining success metrics and value for programs or events, and operationalizing follow-up to drive real adoption
• Experience working on kids, family, or education products, with an understanding of parent trust dynamics
• Familiarity with creator platforms, UGC ecosystems, or products built around user engagement
• Background working with educators, schools, or youth-focused organizations
• Passion for creativity, and the role of AI will play in empowering the next generation of creators