Manager, Product Marketing

Consilio LLC is seeking a Product Marketing Manager for their Aurora suite of solutions, focusing on go-to-market strategies in the legal technology and eDiscovery markets. The role involves developing messaging and positioning, collaborating with cross-functional teams, and executing marketing initiatives to accelerate growth.

Responsibilities:

• Develop compelling, persona-based messaging and supporting materials that effectively communicate Aurora suite benefits to legal professionals and corporate clients
• Conduct customer interviews and stakeholder sessions to deliver market insights internally and ensure customer voice is reflected in all marketing materials
• Lead customer discovery sessions and message validation initiatives to optimize positioning
• Create value proposition frameworks that translate technical features into business outcomes
• Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies
• Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics
• Develop and refine customer personas and identify expansion opportunities for existing accounts
• Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting
• Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including how they buy, use products, and measure success
• Monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis
• Maintain competitive battlecards and positioning strategies to enable sales team effectiveness
• Contribute to customer advisory board planning and engagement initiatives
• Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle
• Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content
• Develop thought leadership content such as whitepapers, blog posts, and industry reports
• Build customer advocacy programs and manage referral initiatives to drive organic growth
• Leverage marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness and optimize performance
• Implement attribution modeling to track marketing impact on pipeline and revenue
• Collaborate with marketing operations to ensure seamless data flow across technology platforms
• Use customer data platforms to analyze engagement patterns and inform strategy decisions

Requirements:

• Bachelor's degree in Business, Marketing, Engineering, or related field
• 3-7 years of B2B product marketing, product management, or similar experience in technology companies
• Strong written and verbal communication skills with ability to present to executive-level audiences
• Demonstrated problem-solving, analytical thinking, and decision-making capabilities
• Proven ability to collaborate with cross-functional teams and manage complex projects simultaneously
• Experience with modern marketing technology stack including CRM, marketing automation, and analytics platforms
• Experience in law firms, legal technology, or the eDiscovery industry
• Experience with asset production software such as Adobe suite, Canva, and Figma
• Familiarity with AI/ML applications in product marketing and legal technology
• Background in SaaS business models and B2B customer lifecycle management
• Completion of product marketing certification programs (Pragmatic Marketing, Product Marketing Alliance, etc.)