Consilio LLC is seeking a Product Marketing Manager for their Aurora suite of solutions, focusing on go-to-market strategies in the legal technology and eDiscovery markets. The role involves developing messaging and positioning, collaborating with cross-functional teams, and executing marketing initiatives to accelerate growth.
Responsibilities:
- Develop compelling, persona-based messaging and supporting materials that effectively communicate Aurora suite benefits to legal professionals and corporate clients
- Conduct customer interviews and stakeholder sessions to deliver market insights internally and ensure customer voice is reflected in all marketing materials
- Lead customer discovery sessions and message validation initiatives to optimize positioning
- Create value proposition frameworks that translate technical features into business outcomes
- Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies
- Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics
- Develop and refine customer personas and identify expansion opportunities for existing accounts
- Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting
- Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including how they buy, use products, and measure success
- Monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis
- Maintain competitive battlecards and positioning strategies to enable sales team effectiveness
- Contribute to customer advisory board planning and engagement initiatives
- Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle
- Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content
- Develop thought leadership content such as whitepapers, blog posts, and industry reports
- Build customer advocacy programs and manage referral initiatives to drive organic growth
- Leverage marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness and optimize performance
- Implement attribution modeling to track marketing impact on pipeline and revenue
- Collaborate with marketing operations to ensure seamless data flow across technology platforms
- Use customer data platforms to analyze engagement patterns and inform strategy decisions
Requirements:
- Bachelor's degree in Business, Marketing, Engineering, or related field
- 3-7 years of B2B product marketing, product management, or similar experience in technology companies
- Strong written and verbal communication skills with ability to present to executive-level audiences
- Demonstrated problem-solving, analytical thinking, and decision-making capabilities
- Proven ability to collaborate with cross-functional teams and manage complex projects simultaneously
- Experience with modern marketing technology stack including CRM, marketing automation, and analytics platforms
- Experience in law firms, legal technology, or the eDiscovery industry
- Experience with asset production software such as Adobe suite, Canva, and Figma
- Familiarity with AI/ML applications in product marketing and legal technology
- Background in SaaS business models and B2B customer lifecycle management
- Completion of product marketing certification programs (Pragmatic Marketing, Product Marketing Alliance, etc.)