Senior Commercial Marketing Manager North America (Instrument Tracking Systems & Service)

Advanced Sterilization Products is a leading global provider of innovative sterilization and disinfection solutions. The Senior Commercial Marketing Manager will oversee the commercial strategy for ASP's connectivity ecosystem in North America, focusing on cloud-connected services and ensuring reliable performance across customer lifecycles.

Responsibilities:

• Serve as the US commercial owner for connectivity platforms, including (but not limited to Sonar SPM, Censis) and other platform integrations, and cloud-based interoperability
• Partner with IT, Service, and Upstream PM on connectivity troubleshooting, root-cause patterns, release readiness, and implementation pathways
• Lead the commercial integration of SaaS and cloud-based connectivity offerings, including architecture understanding, customer onboarding workflows, and adoption measurement
• Translate cybersecurity requirements into customer-facing messages, working with IT Security to support customer risk assessments and technical reviews
• Act as primary commercial liaison with external ITS vendors, managing roadmap alignment and value realization
• Build and execute downstream strategies for Connectivity & Service, spanning capital, software, consumables, and subscription models
• Lead GTM strategy for new connected features, software releases, cloud enhancements, and new integrations
• Craft differentiated value propositions that resonate with IT, clinical leadership, sterile processing, perioperative services, and supply chain
• Own messaging for cybersecurity posture, data flows, cloud architecture, uptime, and reliability
• Develop and execute voice of customer to drive strategy, sales enablement and marketing initiatives
• Partner with Service, IT, Sales, and Clinical to deliver a seamless connectivity implementation pathway—from discovery → IT intake → integration → validation → training → activation
• Create field-ready technical guidance on:
• Connectivity setup and troubleshooting
• Network prerequisites
• Integration logic with SPM/Sonar and Censis
• Cloud connectivity workflows
• How instrument tracking systems are used and why they matter
• Ensure connectivity and service issues are tightly integrated into commercial messaging and Field Service readiness
• Build a complete enablement suite: integration one-pagers, troubleshooting quick-guides, cybersecurity FAQs, pricing/packaging tools, cloud-readiness guides, competitive positioning, ROI models
• Train Sales, Service, and Clinical teams on how connected products work—including cybersecurity basics, cloud concepts, integrations, and clinical workflow impacts
• Support account planning, top opportunity acceleration, and technical deal support
• Define and track KPIs including:
• Connectivity attach
• Time-to-activation
• Integration uptime (as reported by Service/vendors)
• Cloud platform utilization
• Software subscription metrics (SaaS)
• Field escalation trends
• Own QBR performance story and commercial insights
• Work with cross functional leaders and stakeholders to ensure to create, socialize and steer a team to support the NA strategy, business and customers
• Collaborate with Upstream PM and IT to influence cloud connectivity features, cybersecurity updates, and integration roadmap
• Ensure Service teams are prepared for each release with field-ready technical and commercial guidance
• Act as a change agent, championing the transformation from hardware-only to connected device + SaaS ecosystem
• Partner with Clinical Education team, sales, KOLs, Vendors, Global team to develop education and deploy to NA sales team
• Create excitement and enthusiasm around connectivity and service and drive engaged training at annual KOM and throughout the year via spotlight calls and other ad hoc learning
• Embody being a trust partner to sales and customers through hands on partnership in the field and virtually

Requirements:

• 6+ years of experience in marketing and content creation or 3 years of healthcare SW/SAAS sales, healthcare IT experience, etc