Best Egg is a market-leading, tech-enabled financial platform helping people build financial confidence through a variety of installment lending solutions and financial health tools. The Senior Manager of Marketing Analytics provides strategic analytics leadership to support digital acquisition channels and plays a key role in the implementation of the company’s marketing mix model, delivering insights and analytical rigor for data-driven marketing decisions.
Responsibilities:
- Lead analytics resource for our marketing mix model (MMM), interpreting results, advising on testing priorities, and advising on marketing spend and investment implications
- Aid in the conception and evaluation of A/B tests in partnership with the digital channel owners to measure performance, incrementality and full funnel analyses
- Provide analytical reporting and insights to support optimization decisions across digital channels and placements
- Conduct and support marketing data audits and data transfers for accuracy, compliance, and consistency with credit policy
- Perform code reviews and identify efficiencies in marketing processes to reduce processing time and improve scalability
- Partner with channel owners to evaluate campaign performance and provide actionable data-driven recommendations
- Perform deep dive analyses to identify opportunities to both improve channel efficiency and address ad hoc performance issues
- Standardize KPI definitions, attribution documentation and reporting methodologies to ensure consistency across the organization
- Develop, optimize, and maintain data and reporting solutions, including SQL tables, Power BI dashboards, MMM tool and automated reporting views
- Perform deep-dive analysis on large datasets to uncover insights that inform targeting, messaging, and channel performance
- Research and evaluate new marketing opportunities, proposing innovative ways to leverage data to drive growth and improve decision-making
- Collaborate with business stakeholders to gather requirements, design analytical solutions, and communicate results effectively
- Provide funnel analysis and customer journey insights to identify drop-off points and inform acquisition optimization opportunities
Requirements:
- Bachelor's degree in a quantitative field (Statistics, Economics, Data Science, Marketing Analytics, etc.)
- 3–5+ years of experience in marketing analytics, business intelligence, or growth analytics, ideally in FinTech or consumer lending
- Experience with digital channels, marketing mix modeling (MMM) or similar advanced attribution measurement approaches
- Strong SQL proficiency
- Ability to translate complex analytical results into clear business recommendations
- Demonstrated success influencing stakeholders at multiple levels, both technical and non-technical
- Strong organizational skills with the ability to manage multiple complex projects simultaneously
- Master's degree
- Prior Digital Analytics experience
- Experience with Python or R
- Experience building dashboards in Tableau, Power BI, or Mode
- Experience with digital analytics using Amplitude or similar