Senior Manager of Marketing Analytics

Best Egg is a market-leading, tech-enabled financial platform helping people build financial confidence through a variety of installment lending solutions and financial health tools. The Senior Manager of Marketing Analytics provides strategic analytics leadership to support digital acquisition channels and plays a key role in the implementation of the company’s marketing mix model, delivering insights and analytical rigor for data-driven marketing decisions.

Responsibilities:

• Lead analytics resource for our marketing mix model (MMM), interpreting results, advising on testing priorities, and advising on marketing spend and investment implications
• Aid in the conception and evaluation of A/B tests in partnership with the digital channel owners to measure performance, incrementality and full funnel analyses
• Provide analytical reporting and insights to support optimization decisions across digital channels and placements
• Conduct and support marketing data audits and data transfers for accuracy, compliance, and consistency with credit policy
• Perform code reviews and identify efficiencies in marketing processes to reduce processing time and improve scalability
• Partner with channel owners to evaluate campaign performance and provide actionable data-driven recommendations
• Perform deep dive analyses to identify opportunities to both improve channel efficiency and address ad hoc performance issues
• Standardize KPI definitions, attribution documentation and reporting methodologies to ensure consistency across the organization
• Develop, optimize, and maintain data and reporting solutions, including SQL tables, Power BI dashboards, MMM tool and automated reporting views
• Perform deep-dive analysis on large datasets to uncover insights that inform targeting, messaging, and channel performance
• Research and evaluate new marketing opportunities, proposing innovative ways to leverage data to drive growth and improve decision-making
• Collaborate with business stakeholders to gather requirements, design analytical solutions, and communicate results effectively
• Provide funnel analysis and customer journey insights to identify drop-off points and inform acquisition optimization opportunities

Requirements:

• Bachelor's degree in a quantitative field (Statistics, Economics, Data Science, Marketing Analytics, etc.)
• 3–5+ years of experience in marketing analytics, business intelligence, or growth analytics, ideally in FinTech or consumer lending
• Experience with digital channels, marketing mix modeling (MMM) or similar advanced attribution measurement approaches
• Strong SQL proficiency
• Ability to translate complex analytical results into clear business recommendations
• Demonstrated success influencing stakeholders at multiple levels, both technical and non-technical
• Strong organizational skills with the ability to manage multiple complex projects simultaneously
• Master's degree
• Prior Digital Analytics experience
• Experience with Python or R
• Experience building dashboards in Tableau, Power BI, or Mode
• Experience with digital analytics using Amplitude or similar