Principal Product Marketing Manager

Kentik is the network intelligence platform for modern infrastructure teams, seeking a strategic product marketer. The role involves developing effective go-to-market strategies, enhancing product launches, and articulating value propositions to resonate with various stakeholders.

Responsibilities:

• Develop cross-portfolio, solutions level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes
• Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact
• Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes
• Support product marketing peers in development and enhancement of solutions-based sales plays
• Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives
• Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations
• Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik Cloud and Synthetics
• Strategize and execute product launches. Determine the metrics needed for success
• Create effective plays and enablement for sales and CS teams
• Work closely with product management to align marketing with product features and roadmap

Requirements:

• 7+ years experience in product or solutions marketing in a high growth software organization
• Extensive experience marketing IT, networking, and/or management solutions to decision makers such as CIO, VP of Operations, VP of Networks
• Exceptional experience defining and leading multi-product launches in matrixed environments
• Experience understanding technology at a deep level and ability to translate into business needs and outcomes concisely
• Ability to communicate at all levels within Kentik, customers, and partners, including executive and C-level leaders
• Strong cross-functional skills - you are a team player who can rally teams around your strategy and plans
• Deep sense of ownership and accountability is required along with the ability to influence and inspire
• Strive for excellence with a sharp eye for messaging accuracy and alignment