Key skills
Performance marketingUser acquisitionAnalytics toolsMobile measurement partnersCrypto/web3 experienceData-driven mindsetCuriosityexperimentationComfortable with ambiguitycommunicationProject managementAnalyticsProject ManagementCommunication
About this role
Kraken is a mission-focused company rooted in crypto values, seeking a seasoned performance marketer to lead their user acquisition campaigns. The role involves managing and optimizing marketing strategies across various digital platforms to enhance growth and achieve user acquisition objectives.
Responsibilities:
- Lead paid DSP and social strategy, development, and execution to scale Kraken's growth globally
- Manage and optimize user acquisition campaigns to achieve CAC and payback goals across each of our priority geos and customer segments
- Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement
- Effectively manage a multi-million dollar monthly performance marketing budget
- Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition within paid search
- Collaborate with cross-functional teams, including creative, data analytics, product marketing and regional growth to align on campaign goals and strategies
- Additional duties and responsibilities as assigned
Requirements:
- 5+ years of hands-on performance marketing experience
- Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up
- Comfortable with analytics tools, attribution models, and performance metrics
- Strong communication skills to simplify complex learnings for stakeholders
- Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch
- Curious & experimental: Constantly exploring what's next in paid growth
- Excellent project management skills with the ability to manage multiple projects simultaneously
- Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment
- Data-driven: Strong ability to model performance, assess signal, and kill tests quickly
- Comfortable with ambiguity: Thrives in fast-paced, high-growth environments
- Crypto native and/or crypto/web3 experience strongly preferred