Marketing Manager, Home Service (Trades)

Scorpion is the leading provider of technology and services helping local businesses thrive. They are seeking a Marketing Manager to develop and execute go-to-market strategies for the home services trades segment, focusing on HVAC, plumbing, and electrical industries.

Responsibilities:

• Support Go-to-Market and Demand Generation Efforts: Partner with the Demand Generation and Product Marketing teams to develop and execute trade-specific campaigns that drive pipeline growth and audience engagement
• Develop Trade Industry Expertise: Build a deep understanding of the HVAC, plumbing, and electrical market, including customer needs, industry trends, regulatory considerations, and the competitive landscape
• Own Positioning and Messaging: Define and refine positioning, value propositions, and messaging that resonate with target audiences. Continuously assess performance and optimize messaging based on results and feedback
• Create Thought Leadership and Industry Content: Produce and contribute to industry-specific content such as whitepapers, case studies, blog posts, webinars, and infographics that position Scorpion as a trusted expert
• Enable Sales and Customer-Facing Teams: Equip Sales and Customer Success teams with effective tools and resources, including sales collateral, pitch decks, and training materials tailored to the trades segment
• Conduct Market and Customer Research: Partner with Research and Product Marketing to identify customer pain points, buying behaviors, and decision-making processes. Use insights to inform strategy and messaging
• Segment Target Audiences: Identify and define key customer segments within the trades to ensure marketing efforts are targeted and relevant
• Track and Optimize Performance: Define key performance indicators (KPIs) and monitor results to evaluate marketing effectiveness and inform ongoing improvements
• Support Events and Industry Presence: Contribute to event strategy and participate in conferences, trade shows, and webinars to increase visibility and build industry relationships
• Collaborate on Partnerships: Support strategic partnerships with industry associations, influencers, and complementary technology providers

Requirements:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
• 3–5 years of experience developing and managing B2B marketing campaigns
• Experience marketing to small and mid-sized businesses, preferably within the home services industry (HVAC, plumbing, and/or electrical)
• Experience supporting go-to-market initiatives and integrated marketing campaigns
• Experience collaborating with cross-functional partners such as Sales, Product, Customer Success, and Marketing
• Experience in a high-growth digital marketing or technology company is a plus
• Ability to develop clear positioning, value propositions, and messaging that resonate with target audiences
• Excellent writing and communication skills, with the ability to create compelling content across multiple formats
• Proven ability to conduct market research, identify customer insights, and segment audiences effectively
• Comfortable analyzing marketing performance, measuring return on investment (ROI), and using key performance indicators (KPIs) to inform decisions
• Strong ability to work effectively with diverse teams and stakeholders to drive alignment and execution
• Comfortable managing multiple priorities in a fast-paced, evolving environment while working independently and collaboratively
• Ability to influence stakeholders, lead initiatives, and drive marketing programs from strategy through execution