US Commercial Marketing Manager (Sterilization Monitoring Consumables)

Advanced Sterilization Products is a leading global provider of innovative sterilization and disinfection solutions. The US Commercial Marketing Manager for Sterilization Monitoring Consumables is responsible for driving strategic marketing initiatives and cross-functional alignment to grow market share and customer satisfaction within the sterilization monitoring portfolio.

Responsibilities:

• Develop and execute US-specific marketing plans for sterilization monitoring consumables aligned with global strategy
• Analyze market trends, competitive landscape, and customer insights to inform strategy and identify growth opportunities
• Define and track KPIs to measure campaign effectiveness and business impact
• Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption
• Lead the creation of sales collateral, value propositions, and objection-handling resources tailored to customer segments
• Support sales team with strategic account planning and customer engagement strategies
• Serve as the US commercial lead for the sterilization monitoring consumables portfolio
• Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness
• Monitor product performance and recommend portfolio adjustments based on market feedback and data
• Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning)
• Lead Voice of Customer (VOC) initiatives to gather feedback and identify unmet needs
• Partner with Clinical and Education teams to support customer training, education, and clinical adoption
• Represent ASP at key industry events, customer meetings, and advisory boards
• Act as the primary liaison between US Commercial, Global Marketing, Sales, Clinical, Regulatory, and Supply Chain teams
• Drive alignment on messaging, priorities, and execution plans across functions
• Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives
• Manage forecasting, demand planning and segmentation in partnership with operations and sales
• Experience w/ salesforce and Power BI
• Collaborate with MarComm, product development, external agencies, customer advisory group and sales to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials, etc.)
• Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives
• Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.) and shepard through the compliance approval process
• Excellence with sales collaboration to drive commercial programs, promos & products
• Inform and lead the development of digital strategy, campaigns and lead generation strategies to drive customer adoption and sales targets
• Examples include but not limited to supporting tradeshows, in servicing, sales training and annual national sales meeting
• Segmentation, reviewing sales funnels/pipeline and support sales ride alongs are some of the expected standard work
• Lead US product launch strategy for new sterilization monitoring consumables, including cross-functional planning, training, and execution
• Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs
• Own the creation and delivery of quarterly business review (QBR) decks , including performance analysis, strategic updates, and future planning for internal stakeholders
• Demonstrate exceptional communication skills across all channels, including customer-facing presentations , sales enablement , and internal stakeholder engagement
• Deliver clear, compelling, and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention
• Collaborate with Sales to ensure joint communication strategies, maintaining alignment and professionalism in all external interactions
• Develop and present strategic updates, business cases, and performance insights to leadership and cross-functional teams
• Ability to socialize pre-reads for stakeholder alignment for impactful presentations
• Ensure all marketing initiatives, materials, and communications are aligned with ASP’s brand identity, voice, and strategic positioning
• Champion the sterilization monitoring consumables brand within the US market, driving awareness, differentiation, and preference
• Collaborate with global and regional teams to maintain consistency in branding across channels, campaigns, and customer touchpoints
• Monitor brand perception and contribute to strategies that reinforce ASP’s reputation as a leader in infection prevention
• Lead the planning, development, and execution of impactful national sales meetings content for sterilization monitoring category and commercial events, ensuring alignment with strategic priorities and brand messaging
• Design and deliver inspirational content and experiences that energize the sales force, reinforce product value, and drive commercial momentum
• Collaborate cross-functionally to develop presentations, breakout sessions, and training materials that support business objectives and elevate team engagement
• Ensure seamless logistics, speaker preparation, and post-event follow-up to maximize impact and ROI
• Act as a change agent within the organization, influencing cross-functional teams to adopt brand-led thinking
• Performs other duties assigned as needed

Requirements:

• Bachelor's degree in Marketing, Communication, or related field, or equivalent experience
• 6+ years of experience in marketing and content creation
• 5+ years of experience in healthcare or medical device marketing, preferably in infection prevention or consumables
• Proven track record of successful product launches and commercial strategy execution
• Strong analytical, communication, collaboration and project management skills
• Ability to work cross-functionally and influence without direct authority
• Ability to quickly make data driven decisions
• Ability to leverage MS suite of solutions (excel, powerpoint, etc)
• Must have experience using showpad, salesforce, powerBI and other sales enablement and marketing tools