Senior Product Marketing Manager [IC3-IC4]

Sourcegraph is a leading code intelligence platform that empowers developers and teams to navigate complex codebases. The Senior Product Marketing Manager will drive product marketing initiatives, ensuring alignment between technical and go-to-market teams while translating technical capabilities into effective market narratives.

Responsibilities:

• Ramp up quickly on the product, our audience, and the market landscape
• Build trust with the GTM and EPD teams
• Identify clear product marketing gaps and quick wins
• Establish clearly defined messaging frameworks
• Take the lead on product releases and launches
• Create and deliver sales enablement assets
• Establish strong operating rhythm with GTM and EPD teams
• Make product launches and releases repeatable and predictable
• Drive high-impact initiatives that directly influence pipe generation and deal velocity
• Partner closely with Demand Generation and DevRel on high-impact campaigns
• Clearly attribute activities to revenue impact
• Shape GTM strategy
• Raise the bar for PMM across the organization

Requirements:

• 5+ years of work experience in product marketing, developer marketing, product management, or related technical marketing roles in a B2B enterprise setting
• Strong familiarity with developer tools and modern developer workflows, with a deep interest in AI-driven software development
• Proven ownership of end-to-end technical product launches, spanning positioning, field enablement, and launch execution
• Demonstrated ability to partner closely with technical teams to define what sets Sourcegraph apart and translate that differentiation into clear, credible, and memorable stories across channels
• Experience supporting enterprise sales motions and navigating complex buying cycles
• Strong sales enablement muscle, building and maintaining high-impact collateral and assets that scale and move enterprise deals forward
• Experience delivering integrated campaigns in partnership with Demand Generation, Field Marketing, and DevRel across webinars, videos, web content, and events
• Customer-first mindset, translating real customer feedback into messaging, positioning, and product direction
• Strong technical aptitude, with a deep understanding of how modern software is built, shipped, and adopted
• Bias toward action, moving quickly and putting bold ideas into motion
• Excellent written, verbal, and presentation skills
• Background in software engineering or software development
• Experience with account-based marketing (ABM) in enterprise or strategic account motions