Product Marketing Director

Intapp is a company focused on AI-powered solutions for law firms and professional services organizations. As the Product Marketing Director, you will lead the go-to-market strategy for Intapp Time, shaping market narratives and driving adoption across client firms while collaborating closely with Product, Sales, and Marketing leadership.

Responsibilities:

• Lead positioning, messaging, and go-to-market strategy for Intapp Time
• Connect innovations like AI-assisted time capture and profitability analytics to the business outcomes that matter most to partners, CFOs, and IT leaders
• Oversee product releases from narrative development through field enablement and integrated campaigns
• Collaborate with Product Management to ensure market insights and client feedback inform roadmap priorities and differentiation
• Analyze market dynamics and competitive trends to strengthen Intapp’s positioning and support sales effectiveness
• Create compelling content, demos, and playbooks that empower Sales, Customer Success, and Partner teams to drive engagement and adoption
• Develop packaging and offers that deliver measurable customer value while optimizing Intapp’s pricing, bundling, and portfolio positioning
• Apply data-driven storytelling—combining performance metrics, client insights, and market signals—to guide go-to-market planning and decision-making
• Highlight customer success through ROI analyses, benchmarking, and real-world proof points that demonstrate business impact
• Collaborate with industry analysts and influencers to elevate visibility and reinforce Intapp’s leadership in the market

Requirements:

• 12+ years of overall related experience in software/technology industry, with 7+ years of specific SaaS product marketing or related B2B SaaS experience, ideally working in legal tech, professional services, or financial services management software
• You have led Product Marketing for an entire SaaS product, the full end to end lifecycle planning-to-delivery; including having deeply collaborated with Product Management team to influence product road maps
• You are data driven, results and outcomes oriented
• You have excellent communication, storytelling, and cross-functional leadership skills
• Proven success developing and executing go-to-market strategies that drive adoption, pipeline, and retention
• Strong ability to translate product capabilities into business outcomes for executive audiences
• Experience defining packaging, pricing, or offer strategy in collaboration with product, corporate strategy and finance teams
• Comfortable operating independently while influencing across teams
• Bachelor's degree required
• MBA or advanced degree preferred