T-Mobile is a leading telecommunications company that invests in its employees through a comprehensive rewards package. The Community Engagement Experiential Marketing Manager will enhance brand visibility and strengthen community ties through strategic local events and partnerships, focusing on direct community engagement and event coordination.
Responsibilities:
- Executes community outreach events and event initiatives. Coordinate logistics, staffing, and materials for all events in alignment with brand guidelines that enhance brand visibility and strengthen community ties
- Assist with scheduling, supporting, and training brand ambassador teams in partnership with our agency to foster memorable customer experiences
- Ensures alignment of experiential marketing initiatives with the company’s brand standards and go-to-market strategies
- Collaborates with cross-functional teams to optimize the impact of marketing initiatives
- Serve as point of contact for property managers and community partners to support event success
- Monitors and reports on the effectiveness of marketing campaigns and events
- Serve as the on-site lead for local and regional events, ensuring a professional and engaging brand presence
Requirements:
- Bachelor's degree in Marketing, Business, Communications or a related field; or four years of job related, field experience
- 2 years of planning and executing local events and partnerships for brand visibility and community engagement
- 2 years leading and supervising event activations and brand ambassador teams
- Must be able to lift or move materials weighing 5–25 lbs (e.g., tents, giveaway boxes). Most items can be transported using carts but may require lifting
- Must be able to travel to and attend events and monitor local marketing activity – events often occur outside standard business hours during the day, afternoon, weekends, and holidays (occasional overnight travel may be required)
- 2 years collaborating with cross-functional teams to optimize marketing initiatives
- At least 18 years of age
- Legally authorized to work in the United States
- Skills in analyzing event outcomes and measuring effectiveness against brand loyalty and engagement metrics