Senior Growth Marketing Manager

Tempo is a leading company in time management solutions, trusted by numerous Fortune 500 companies. The Senior Growth Marketing Manager will optimize trial onboarding experiences and drive user activation through cross-functional collaboration and data-driven insights.

Responsibilities:

• Build, manage, and optimize the trial onboarding email flows using Braze to nurture users and increase trial-to-paid conversion rates
• Design and implement in-app trial onboarding journeys using tools like Appcues and Chameleon to guide users through activation and adoption
• Partner with Product Marketing and Product Managers to support key cross-sell initiatives with lifecycle campaigns
• Monitor and analyze onboarding flows to identify friction points and areas for improvement, iterating based on data-driven insights to enhance conversion performance
• Partner with Product Marketing and Product Management teams to ensure all onboarding content is accurate, engaging, and aligned with user needs
• Work closely with the Creative team to develop visually compelling and brand-aligned imagery and assets for onboarding campaigns
• Collaborate with RevOps and BI teams to ensure proper data integration, segmentation, and reporting, enabling personalized and effective onboarding experiences
• Define and track KPIs for onboarding flows, including activation rates, conversion rates, and user engagement, to measure success and report results to key stakeholders

Requirements:

• Expertise with Braze, HubSpot or similar email marketing platforms, as well as in-app messaging tools like Appcues or similar tool
• Strong understanding of user behavior and ability to craft personalized experiences that meet customer needs
• Analytical skills with experience leveraging data to make informed decisions and optimize performance
• Proven ability to work cross-functionally and communicate effectively with stakeholders across Growth, Product, Marketing, Creative, and RevOps teams
• Strong organizational skills and ability to manage multiple priorities and deadlines simultaneously
• Familiarity with data flow processes, segmentation strategies, and working with BI or RevOps teams to align on reporting and insights
• 5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably in a B2B SaaS environment
• Hands-on experience with Braze, Appcues, Segment or similar tools
• Experience optimizing onboarding flows and driving user activation and conversion
• Familiarity with A/B testing methodologies and tools