Key skills
B2B marketing experienceUS healthcare complianceAI/ML marketing experienceProject management skillsData security knowledgeHealthcare market dynamicsTechnical content developmentAnalytical skillsResilienceDetail-orientedCollaboration skillsCommunication skillsCreativityProblem-solvingAIMachine LearningMLAnalyticsSalesforceProject ManagementProduct ManagementA/B TestingCommunicationSales
About this role
Pindrop is redefining trust in the digital age with advanced authentication and fraud detection technologies. The Product Marketing Manager will lead the planning and launch of healthcare-specific products, collaborating with various teams to enhance Pindrop's offerings in the healthcare vertical.
Responsibilities:
- Lead and support the planning, launch, and cross-functional implementation of new healthcare-specific products and features—including AI-enabled authentication, fraud prevention, and deepfake detection capabilities tailored for healthcare in the context of data privacy and compliance
- Collaborate with Product, Sales, Marketing, Legal, Finance, and external partners on complex programs, bringing strong project management skills and a high level of organization to initiatives that leverage emerging AI technologies within healthcare contexts
- Develop and rapidly test technical content and campaigns, translating the benefits of AI and machine learning–powered solutions for clinical and administrative healthcare audiences without jargon
- Document the healthcare buyer journey, build target personas, and scope competitive landscapes with a focus on how AI-driven and regulatory-compliant products and features differentiate Pindrop in healthcare
- Build customer and partner education tools that clearly outline both traditional and AI-based product value across Payors, Providers, and Partners
- Own the creation and audit of all product and market claims, collateral, and references to ensure accuracy regarding AI capabilities, responsible adoption, HIPAA/FDA compliance, and ethical use of AI in healthcare
- Monitor and analyze healthcare trends, competitive shifts, US and global regulations (HIPAA, HITRUST, etc.), and best practices for bias mitigation in AI, and integrate these findings into positioning, enablement, and stakeholder communication
Requirements:
- 5–7 years of B2B marketing experience within healthcare verticals: Successful projects/marketing for healthcare customers, with an understanding of US healthcare compliance (HIPAA, HITRUST, FDA software risk), privacy standards, and healthcare market dynamics
- Experience marketing AI/ML-enabled products, or other advanced digital health/cybersecurity solutions (fraud prevention, authentication, deepfake prevention, or risk analytics)
- Ability to synthesize complex AI, data security, and compliance topics into compelling, easy-to-understand collateral for diverse healthcare stakeholder groups
- Proven project management skills; demonstrable track record leading or contributing to scalable, cross-functional launches (Product, Sales, Legal, etc.)
- Analytical and detail-oriented; confidence in leveraging data, AI/market research, and competitive intelligence to inform messaging, positioning, and risk mitigation
- Familiarity with tools for AI marketing (HubSpot, Marketo, Salesforce, Demandbase, Google Analytics, A/B testing platforms)
- Bachelor's or Master's in Marketing, Business, Computer Science, or a healthcare field; certifications in AI product management/health tech are a plus
- Knowledge of ethical AI practices, explainability, and bias controls in healthcare settings