Field Marketing - Manager / Senior Manager - MedTech Clinical

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. The Field Marketing Manager or Senior Manager role involves developing and executing strategic marketing plans and integrated programs to drive demand and support customer education for Veeva's MedTech products.

Responsibilities:

• Develop and execute the strategic, integrated marketing plan for one or more Veeva Commercial Cloud products
• Lead and support a broad mix of marketing programs across channels – including digital marketing, Veeva and industry events, webinars, paid and organic social, advertising and syndication – for your assigned product(s)
• Own programs (webinars, customer meetings, events) end to end, including ideation, execution, and measurement
• Help organize and coordinate Veeva and industry events, including logistics, contract negotiations, internal and external communications, speaker management, event app management, and reporting
• Write compelling copy that converts for landing pages, email, and social media
• Build and maintain a complete, accurate contact database for marketing and sales in partnership with marketing operations; coordinate outbound communications with other field marketers to drive engagement through nurture programs
• Coordinate with internal teams, such as product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital, to execute programs successfully
• Own program reporting and metrics
• Own annual planning and budget management for your product(s)

Requirements:

• 3+ years of B2B enterprise software or high-growth SaaS startup marketing experience, with increasing responsibility and direct experience owning a wide variety of programs, tactics, and channels, 5+ years for Senior Manager
• Excellent communication skills, with experience writing engaging, value-driven, and customer-first campaign copy
• Ability to work and communicate with all levels in the organization
• Well-organized with very high attention to detail and strong project management skills
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Working, hands-on experience with marketing automation platforms (Marketo, HubSpot or equivalent) and CRM systems
• Growth-minded and a team player with a positive attitude
• Experience developing and executing account-based marketing programs
• Experience with customer retention, cross-sell, and upsell campaigns
• Experience with vertical marketing, especially the life sciences industry, is a plus but not required