Entertainment Market Research Senior Analyst or Manager

National Research Group is a leading global insights and strategy firm focused on entertainment, technology, lifestyle, sports, and gaming. They are seeking a Senior Research Analyst or Research Manager to manage end-to-end research initiatives, focusing on creative testing and partnering with major Film, TV, and streaming brands to provide actionable insights and recommendations.

Responsibilities:

• Manage end to end quantitative and qualitative research projects, including client consultation and proposal design, methodological approach, pricing and scoping, questionnaire and discussion guide development, data analysis and storytelling
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines
• Build relationships through effectively managing day-to-day client interaction and helping solve client issues and concerns
• Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy

Requirements:

• 1+ years of experience working in consumer insights, consumer research or in a strategy role
• B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field
• In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies
• Strong foundation in custom research, including survey writing, data tab review, quality control, and analytical rigor
• Ability to adapt, think critically, and solve problems
• Strong communication and storytelling skills
• Self-starter who is internally motivated
• Flexible and resilient, comfortable adapting to fast-paced environments
• Experience nurturing and building relationships with clients
• Expert at working with data to identify trends and insights
• Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides
• Experience with statistical significance testing, correlation analysis, multivariate analysis techniques, and conjoint and discrete choice analysis
• Experience with statistical packages, like SPSS or Q
• Curiosity and critical thinking
• Expert multitasker who manages time and multiple competing priorities
• Hawk-eyed attention to detail
• Great team member who works collaboratively and harmoniously