Industry Marketing Manager

Veriforce is a recognized leader in delivering comprehensive supply chain risk management solutions. The Industry Marketing Manager plays a critical role in driving growth by translating industry strategy into executable marketing programs that increase awareness and pipeline within priority industry verticals.

Responsibilities:

• Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas
• Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas
• Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints
• Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities
• Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages
• Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness
• Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets
• Ensure content reflects:
• Industry-specific risks, regulations, and operating realities
• Buyer persona pain points (e.g., procurement, safety, compliance, operations)
• Veriforce’s differentiated value across contractor networks, compliance, insurance, and risk intelligence
• Incorporate market trends, customer insights, and competitive context into content planning
• Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities
• Partner with sales and customer teams to maximize event impact before, during, and after execution
• Assist in executing account-based marketing programs for priority accounts and industry segments
• Help activate named-account strategies through personalized messaging, coordinated campaigns, and sales collaboration
• Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback
• Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities
• Use insights to continuously refine industry marketing execution

Requirements:

• 5+ years of B2B product or industry marketing experience, preferably in SaaS, compliance, supply chain, risk management, or regulated industries
• Experience executing multi-channel demand generation and ABM programs
• Strong understanding of how marketing supports pipeline creation and sales execution
• Proven ability to collaborate effectively with sales, SDRs, and cross-functional teams
• Data-driven mindset with experience tracking and reporting on marketing KPIs
• Strong project management, communication, and organizational skills
• Experience supporting industry or vertical-based GTM strategies
• Familiarity with Salesforce and marketing automation platforms (e.g., Pardot)
• Exposure to ABM platforms such as Propensity, 6sense, Demandbase, or Terminus
• Experience marketing into complex buying groups or regulated industries such as utilities, manufacturing, chemicals, or energy