Capital OneRemote
Digital Marketing Manager (Paid) - Capital One Software (Remote)
United States
Full-time
2 days ago
$138,000 - $158,000 USD
No H1B
Key skills
Paid Search ManagementPaid Social CampaignsGoogle AdsGoogle Analytics (GA4)Salesforce (CRM)Account-Based Marketing (ABM)Google Tag Manager (GTM)Data VisualizationAgency ManagementA/B TestingSQLAnalyticsSaaSSalesforceCRMLeadership
About this role
Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud. They are seeking a data-obsessed Digital Marketing Manager to own the strategy and execution of all campaign initiatives, focusing on acquiring high-intent enterprise leads.
Responsibilities:
- Own the end-to-end strategy for Paid Search (Google). Architect complex campaign structures that target high-intent keywords while maintaining an efficient Cost Per Acquisition (CPA)
- Act as the primary point of contact for our paid agency partner. Set clear KPIs, lead weekly performance syncs, and hold partners accountable for high-fidelity execution and innovative testing
- Collaborate deeply with Product Marketing to align paid messaging with product roadmaps. You will be responsible for "closing the loop"—delivering insights from ad performance (e.g., which pain points resonate, which personas convert) to help PMM refine our value proposition
- Manage paid social (LinkedIn, Meta) and programmatic campaigns to drive awareness and capture demand. Ensure a seamless transition from ad-click to high-converting landing pages
- Manage and track annual media spend. Provide monthly and quarterly forecasts to leadership, ensuring investment is shifted dynamically toward the highest-performing channels
- Establish an A/B testing framework for creative, copy, and landing pages to constantly drive down the "Cost per SQL."
Requirements:
- Bachelor's Degree or military experience
- At least 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products
- At least 2 years of experience managing external advertising or performance marketing agencies
- At least 2 years of experience utilizing Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), or Salesforce (CRM)
- At least 2 years of experience managing data sets and translating 'vanity metrics' (CPC, CTR) into business outcomes (MQL, SQL)
- 5+ years of experience navigating complex legal and compliance review cycles in financial services or a similarly regulated tech environment
- Familiarity with Account-Based Marketing (ABM) platforms (6sense, Demandbase)
- 5+ years of experience with Google Tag Manager (GTM) and pixel management to ensure accurate full-funnel attribution
- Exceptional ability to visualize data and present 'the story behind the numbers' to senior executives