Key skills
Strategic planningField marketingCPG experienceLeadership abilityInterpersonal skillsCommunication skillsCollaboration skillsOrganizational skillsProblem-solvingAttention to detailGoLeadershipCommunicationCollaborationSales
About this role
Nutrabolt is a fast-growing, global active health and wellness company known for its performance-oriented brands. The Regional Marketing Manager for the Northeast will be responsible for developing strategic plans to grow the C4 Energy and Bloom brands, leading marketing efforts, and collaborating with stakeholders to execute localized campaigns.
Responsibilities:
- Develop strategic plans to reach consumers and authentically connect them to the C4 Energy and Bloom brands, putting the right cans in the right hands
- Provide input on our go-to-market strategies for new product launches and brand campaigns to maximize reach in the regional and local markets
- Collaborate with key stakeholders (internal and external) to localize national campaigns and product launches
- Build strong relationships with Beverage Sales and DSD partners in your territory to align with strategies and drive sales
- Establish objectives, KPIs, and priorities for downline while providing strategic direction and motivation
- Drive growth in household penetration and velocity across key retail accounts and regional markets
- Research and secure strategic partnerships, athletes, and influencers for events and other sampling activities
- Coordinate event logistics and work with Field Marketing Manager on scheduling brand ambassador team to support planned events
- Monitor and report program effectiveness through weekly and monthly recaps
Requirements:
- Bachelor's degree in Marketing, Communications, Business, PR or related field
- 5+ years of experience in field and/or experiential marketing
- Experience in CPG or Beverage; working with Beverage DSD's and / or direct experience with Big Geyser is a plus
- Has demonstrated leadership ability
- Demonstrates exceptional interpersonal, communication, and collaboration skills
- Extremely organized and can juggle multiple, competing priorities
- Creative and resourceful; can resolve issues/problems that may come up in the field
- Can think and plan strategically and holistically but also demonstrates exceptional attention to detail
- Self-motivated and problem solver
- Must be willing to work nights and weekends and travel within the designated territory
- Ability to carry 50lbs+ and meet physical demands of the job