Lead Product Marketing Manager

Circle is a financial technology company focused on the emerging internet of money. They are seeking a Lead Product Marketing Manager to drive go-to-market success for their Liquidity product pillar, collaborating with various teams to enhance awareness and adoption of their solutions.

Responsibilities:

• Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally
• Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact
• Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals
• Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth
• Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption
• Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle stays ahead of the competition
• Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence

Requirements:

• 5+ years of experience across traditional finance, payments, DeFi, or crypto, with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies
• Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice
• 7+ years of relevant product marketing experience, including at least 2 years in crypto, payments, or financial services
• You've owned product launches, GTM planning, and customer-facing narratives
• You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders
• You work well independently and thrive in small, collaborative teams
• You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints
• Your partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain
• You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow
• You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution
• You can translate technical concepts into customer value and are eager to deepen your expertise
• You're confident presenting to diverse audiences and crafting materials that move business forward
• You are proactive in identifying what needs to be done, communicating clearly, and driving cross-functional execution