Product Marketing Manager, GTM

Genea is a leader in property technology, providing cloud-based solutions to over 1 million users. They are seeking a seasoned Product Marketer to help commercialize their platform, focusing on go-to-market strategies and product positioning.

Responsibilities:

• Own positioning and messaging for key products and initiatives
• Evaluate product releases and determine GTM approach and priority
• Lead launch framing for revenue and expansion initiatives
• Use product utilization data to draw insights for messaging and enablement
• Build partner-ready narratives that enable selling through integrators
• Develop competitive and migration positioning
• Partner with Partner Marketing on launch communication and enablement
• Lead messaging and value framing for Submeter Billing and ODHVAC products
• Support demand generation and sales with clear use-case storytelling
• Help shape expansion and standardization narratives
• Drive case study and customer proof strategy (written and video)
• Partner with Product on customer interviews and advisory programs
• Turn customer insights into GTM and positioning inputs
• Maintain up-to-date competitive messaging and objection handling
• Refresh key assets based on market changes and GTM needs
• Use AI tools to increase speed, scale, and quality of work
• Continuously improve workflows and content reuse

Requirements:

• 4-6 years in Product Marketing, GTM, or related roles
• Experience in B2B SaaS; channel or partner-led models preferred
• Proven ability to influence without authority
• Strong positioning and messaging instincts
• Comfort working across Product, Sales, and Marketing
• Customer storytelling and proof development experience
• Competitive analysis and market insight capabilities
• AI-curious and productivity-driven
• Action-oriented and decisive; prioritizes progress over perfection
• Communicates early, clearly, and directly — especially when priorities shift
• Commercially minded; consistently ties work back to selling, buying, or adoption impact
• Collaborative, opinionated, and pragmatic