Senior Marketing Manager - Own Brand Lighting

Ferguson is a leading company in providing quality supplies for various industries. The Senior Marketing Manager - Own Brand Lighting will lead marketing strategy and execution for the Own Brand Lighting portfolio, collaborating with multiple teams to drive growth and performance.

Responsibilities:

• Lead marketing strategy, planning, and execution for the Own Brand Lighting portfolio aligned to business objectives and growth priorities
• Set overall campaign direction and own end-to-end execution through internal teams and agency partners across digital, social, and traditional marketing channels
• Develop annual and seasonal marketing plans, defining objectives, channel strategies, success metrics, and timelines
• Prioritize marketing investments and resources across brands and channels to maximize impact and return on investment
• Own campaign performance measurement, return on investment analysis, and optimization, using data and market insights to refine strategies and improve results
• Ensure marketing readiness and alignment across Creative, Product Development, Product Strategy, Sales, and other cross-functional partners
• Partner with Product Development on product launches and go-to-market execution
• Communicate marketing plans, priorities, performance, and insights to leadership and key partners
• Handle external agencies and vendors supporting campaign execution and performance goals
• Create strong partnerships with the department leads across the portfolio: Product Development, Sales, Project Management and Digital
• Recruit, develop, and lead a high-performing marketing team, providing direction, coaching, and performance feedback
• Foster a collaborative, accountable team culture focused on execution excellence and measurable outcomes

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• Experience in lighting and/or agency experience around home products
• 15+ years of marketing experience with a proven track record of success
• Experience leading people and teams
• Strong experience planning and delivering cross-channel marketing campaigns
• Experience owning campaign performance, return on investment analysis, and optimization
• Excellent communication, interpersonal, and leadership skills
• Strong point of view with an understanding of business objectives
• Analytical approach with the ability to interpret data and translate insights into action
• Experience leading changes in operational processes and aligning teams to a strategic vision
• Familiarity with marketing technologies and tools
• Previous experience in the lighting category strongly preferred