Ferguson is a leading company in providing quality supplies for various industries. The Senior Marketing Manager - Own Brand Lighting will lead marketing strategy and execution for the Own Brand Lighting portfolio, collaborating with multiple teams to drive growth and performance.
Responsibilities:
- Lead marketing strategy, planning, and execution for the Own Brand Lighting portfolio aligned to business objectives and growth priorities
- Set overall campaign direction and own end-to-end execution through internal teams and agency partners across digital, social, and traditional marketing channels
- Develop annual and seasonal marketing plans, defining objectives, channel strategies, success metrics, and timelines
- Prioritize marketing investments and resources across brands and channels to maximize impact and return on investment
- Own campaign performance measurement, return on investment analysis, and optimization, using data and market insights to refine strategies and improve results
- Ensure marketing readiness and alignment across Creative, Product Development, Product Strategy, Sales, and other cross-functional partners
- Partner with Product Development on product launches and go-to-market execution
- Communicate marketing plans, priorities, performance, and insights to leadership and key partners
- Handle external agencies and vendors supporting campaign execution and performance goals
- Create strong partnerships with the department leads across the portfolio: Product Development, Sales, Project Management and Digital
- Recruit, develop, and lead a high-performing marketing team, providing direction, coaching, and performance feedback
- Foster a collaborative, accountable team culture focused on execution excellence and measurable outcomes
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- Experience in lighting and/or agency experience around home products
- 15+ years of marketing experience with a proven track record of success
- Experience leading people and teams
- Strong experience planning and delivering cross-channel marketing campaigns
- Experience owning campaign performance, return on investment analysis, and optimization
- Excellent communication, interpersonal, and leadership skills
- Strong point of view with an understanding of business objectives
- Analytical approach with the ability to interpret data and translate insights into action
- Experience leading changes in operational processes and aligning teams to a strategic vision
- Familiarity with marketing technologies and tools
- Previous experience in the lighting category strongly preferred