Senior Growth Marketer

Brisk Teaching is on a mission to empower teachers with AI-powered tools that save time and improve learning. They are seeking a Senior Growth Marketer to define and lead Brisk’s growth roadmap, focusing on building scalable, automated growth engines and executing data-driven experiments that enhance teacher engagement and product adoption.

Responsibilities:

• Own Brisk’s full-funnel teacher growth strategy - designing, building, and iterating the technical systems, experiments, and optimizations that drive acquisition, activation, and retention
• Prioritize and move fast - tracking metrics daily, pivoting when needed, and doubling down on what works
• Partner with Product, Lifecycle, and Field Marketing to align growth experiments with product launches and market moments
• Collaborate closely with Content, Brand, and Community Marketing to amplify experiments, integrate campaigns, and ensure cohesive storytelling across all channels
• Ideate, test, and scale bold growth experiments that blend data, psychology, and storytelling to drive measurable results
• Run A/B tests, landing page optimizations, referral incentives, and viral loops to boost reach and conversion
• Balance scrappy experimentation with building durable growth systems that compound over time
• Build automated, repeatable growth engines across owned channels (web, email, in-product, referral, etc.)
• Build and maintain tracking, automation, and attribution infrastructure across Webflow, HubSpot, Posthog, and analytics tools - owning the technical setup needed to test, measure, and scale growth initiatives quickly
• Set up clear measurement frameworks and attribution models to connect every effort directly to business outcomes
• Partner with Product and Lifecycle Marketing to drive deeper product adoption and continued use
• Use behavioral data to identify friction points, surface 'aha' moments, and turn new users into active, retained advocates
• Monitor key growth metrics relentlessly - including sign-ups, activation rates, funnel conversion, and retention - to spot opportunities, identify patterns early, and act fast on what’s moving the needle
• Build dashboards or automated reports to track trends, inform priorities, and communicate insights clearly to leadership
• Own the experimentation backlog, learnings, and performance reporting across the growth function

Requirements:

• 6–10 years of experience in growth marketing, ideally in EdTech
• Proven track record running experiments that delivered measurable, scalable growth
• Deep technical fluency with growth and marketing systems - comfortable building automations, custom integrations, event tracking, and dashboards using Webflow, Klaviyo, HubSpot, and analytics tools
• Strong analytical and data-driven mindset - you know what to measure, how to test it, and which levers to pull
• A creative, builder mentality - you can go from idea → mockup → execution → optimization without heavy handholding
• Excellent collaboration skills - you thrive working across marketing, product, and data teams
• A bias toward action, iteration, and learning - you test, measure, pivot, and repeat
• A passion for education and helping teachers and schools unlock time and impact with AI
• Posthog and GA4 experience preferred