Crew Capital is looking for a Growth Marketer for their portfolio company, AllGood. The role involves designing and executing growth experiments to generate inbound demand through innovative marketing strategies and data analysis.
Responsibilities:
- Demand Generation Experimentation
- Design and run high-velocity growth experiments across multiple channels to generate qualified inbound leads
- Build free utilities, calculators, and tools that provide immediate value while capturing demand
- Develop and execute guerrilla marketing campaigns that create buzz and drive discovery
- Test unconventional tactics to break through noise and reach target buyers where they are
- Establish clear success metrics for each experiment and ruthlessly prioritize based on data
- Build dashboards to track leading and lagging indicators of inbound demand
- Analyze experiment results to identify patterns and scale what works
- Use analytics to understand buyer behavior and optimize conversion paths
- Create campaigns that build brand recognition in target markets
- Develop content strategies that position the company as a category leader
- Identify strategic partnerships and co-marketing opportunities
- Craft messaging that resonates with our ideal customer profile
Requirements:
- 3+ years in growth marketing roles
- Proven track record of running experiments that generated measurable inbound pipeline
- Experience with both digital and creative marketing tactics
- Bias toward action—you ship experiments quickly and iterate based on results
- Comfortable with failure as part of the learning process
- Creative problem solver who questions conventional marketing wisdom
- Data-informed but willing to test contrarian ideas
- AI-forward approach: proven experience using AI tools to multiply output and effectiveness (e.g., content generation, audience research, creative iteration, data analysis)
- Experience in B2B SaaS or enterprise software
- Background in product marketing or product management or management consulting
- Experience building viral products or community-driven growth