Growth Marketing Director, Financial Services

Guidehouse is currently seeking a Growth Marketing Director for their Financial Services sector. This role involves developing and executing marketing strategies and multi-channel campaigns to drive awareness and lead generation, while collaborating with internal teams and external partners to enhance the Guidehouse brand and achieve revenue goals.

Responsibilities:

• Develop the strategic go-to-market campaign plan and execute that plan to drive demand and pipeline growth within target FS priority markets and peak accounts
• Demonstrate a strong understanding of the FS sales process and pipeline funnel to drive audience engagement and growth
• Develop and execute LinkedIn-focused campaigns to promote the expertise of FS and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth
• Leverage campaign data and testing to closely monitor performance and conversion rates for optimizing a campaign at each stage of the funnel
• Be proficient in leveraging marketing automation and lead management systems to streamline, automate and measure all FS marketing programs and workflows
• Work collaboratively with content strategy team to develop high impact assets (including content and insights that rise above the ‘status quo” narrative) and optimize SEO/SEM, ABM, social and PPC strategies to stimulate engagement and support growth and elevate the brand
• Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets
• Comply with Marketing department tools and processes, procedures and policies to ensure consistent marketing program execution and brand alignment
• Collaborate with other service lines and sectors to build integrated campaigns as needed
• Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership
• Excellent communication and organizational skills with an ability to shape processes and guidelines where needed to ensure efficient and effective program execution
• Measure, analyze and report on campaign performance to leadership
• Lead a team of one or more direct reports in an environment that fosters growth and builds future leaders
• Proactively engage appropriate FS sub-market teams to help complete program deliverables on budget and on time. This would include internal and external communications, website, video, thought leadership, branding, digital marketing, and more
• Manage the FS sector marketing budget in accordance with the Marketing department processes and as outlined by Guidehouse corporate procurement, branding, compliance and IT policies
• Reflect and steward the Guidehouse brand, mission, vision and values as a leader

Requirements:

• Minimum bachelor's degree in marketing or related field
• Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives
• Demonstrated knowledge and proven experiences of marketing professional services and FS-related consulting services to commercial clients and public sector agencies
• Strong business acumen with critical and analytical thinking skills
• Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills
• Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences
• Adept at creating impactful go-to-market initiatives to commercialize the FS expertise and services of Guidehouse
• Create measurable value and impact by providing exceptional service and support to be a trusted guide, marketing professional, firm leader, and Guidehouse brand steward
• Ability to manage fast-paced, complex projects which build valued and respectful relationships at all levels, internally and externally
• Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI
• Self-starter, results-oriented, team player and ability to work autonomously in dynamic work environment within a high-growth organization disrupting the market
• Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed
• Poised, professional, collaborative and confident service-focused marketing leader with ability to interact with various levels of leadership to gain respect and trust
• Professional Services and Consulting experience in Marketing
• Proven marketing leader with demonstrated strategic initiatives which drive growth
• A passion for or experience in thought leadership strategy and content diversification
• Global brand marketing, communications and media planning experience