Key skills
Sales
About this role
Massey Ferguson is a renowned company providing dependable agricultural solutions for farmers globally. The Sr. Marketing Product Specialist will support the growth of the Green Harvesting machinery business by leading training initiatives and creating product training materials for sales teams and dealer personnel.
Responsibilities:
- Support the Marketing Team goals through training, VIP events, New Product Introductions, and field activities
- Collaborate with Marketing and Field Product Specialists to design, develop and deliver training programs
- Create and maintain training materials. Become a Subject Matter Expert for assigned products by demonstrating a high level of agronomic, economic, and product knowledge
- Assist with product benchmarking. Subject matter expert for full hay equipment line
- Assist with projects to develop new and innovative training aides that drive results
Requirements:
- Bachelor's degree in agriculture, Engineering, Marketing, or Business
- 3-5 years in the Hay industry
- Proficiency with Microsoft Word, Microsoft PowerPoint, and Microsoft Excel
- A high level of mechanical proficiency
- Experience in sales, marketing, or product development functions within the capital goods industry
- Proficiency with other Microsoft Office applications, PDF Expert, and Photo Shop (Intermediate)
- Proficiency and comfort speaking to and facilitating to a live audience