Demand Generation Marketing Manager

Springboard Collaborative is an organization focused on closing the opportunity gap in education. They are seeking a Demand Generation Marketing Manager to execute strategic marketing plans, develop content assets, and drive multi-channel campaigns aimed at engaging and converting prospective customers in the K-12 market.

Responsibilities:

• You will develop and execute a comprehensive demand-generation and content-marketing programs against the annual marketing strategy
• Develop and execute integrated demand generation campaigns aligned to quarterly themes that drive qualified leads and pipeline growth
• Build and manage multi-channel campaigns (email, paid media, organic social, SEO/SEM, direct mail) targeting superintendents, curriculum directors, principals, and family engagement decision makers
• Create and optimize lead nurturing programs and marketing automation workflows in partnership with marketing operations to move prospects through the funnel
• Design and manage annual and quarterly demand generation plans with clear KPIs tied to revenue targets, including lead generation goals, conversion rates, and pipeline contribution
• Establish evergreen lead generation programs that reduce manual sales follow-up and create scalable growth infrastructure
• You will build out engagement and enablement assets to support growth in primary target states
• Design and execute 1:few and 1:many programs targeting primary states with customized messaging aligned to state-specific learning mandates, funding opportunities, and family engagement requirements
• Create state-specific content assets and sales enablement toolkits, including one-pagers, case studies, email sequences, and presentations that Sales can use in outreach to target districts and schools
• Partner with Sales leadership to identify high-priority accounts and develop targeted campaigns with personalized content journeys based on district size, demographics, and challenge areas
• Track and report on program performance, including account engagement, pipeline influence, and closed-won revenue by state and district segment
• You will steward thought leadership and content development efforts that showcase SBC’s expertise and impact
• Align content creation and schedules for webinars, white papers, research reports, and case studies that position SBC as the leader in family engagement for literacy acceleration
• Develop compelling messaging and storytelling that connects SBC's Family Engagement methodology to measurable student outcomes and district pain points
• Manage and deliver against the content calendar across the website, blog, social media, and email that drives awareness, engagement, and conversions
• Organize and assign content development for quarterly webinars and virtual events featuring SBC leaders, district partners, and education researchers to generate leads and establish credibility
• Coordinate content & messaging to support SBC's presence at key K-12 conferences and events, including booth strategy, speaking proposals, pre-event outreach, and post-event follow-up
• You will manage the performance outcomes of demand gen programs to ensure they meet quarterly goals
• Define, track, and report on program KPIs, including lead volume and quality, MQL-to-SQL conversion, campaign ROI, and marketing-sourced pipeline/revenue
• Use data insights to continuously refine targeting, messaging, content performance, and channel mix for improved results
• Collaborate with team resources & partners to implement tracking, attribution, and reporting dashboards that demonstrate marketing impact
• Work closely with Sales, Customer Success, and Product teams to ensure marketing programs align with business priorities and customer needs
• Stay current on K-12 education trends, policy changes, funding landscapes, and competitive movements to inform marketing strategy

Requirements:

• Valuing Equity: You understand the value of inclusive, equitable, and diverse storytelling and branding. You respect the talents and contributions of all individuals and have the ability to communicate and/or manage across lines of difference
• Marketing automation technology/Customer Relationship Management (CRM) Systems: You are a hands-on builder of marketing programs using technologies like HubSpot and Salesforce to deliver and measure success
• Digital Marketing & Multi-channel Integration: You have experience building multi-channel integrated marketing programs driven by creative content programs, leveraging performance metrics to optimize campaigns and drive qualified lead generation and ROI
• Marketing Content Creation & Management: You develop creative and persuasive content (copy, design, video) that aligns with strategic sales & marketing goals, drives engagement, and supports demand generation across all channels, balancing use of AI output against human creativity to ensure high-quality, on-brand results
• Brand Governance & Reputation: You uphold and elevate the organization's brand by ensuring consistent, ethical messaging and strengthening public trust across all touchpoints
• 5+ years of growth marketing, demand generation, content marketing, and/or field marketing experience
• Experience in the K–12 education nonprofit or edtech sector (Understanding of K-12 buying cycles, decision-maker personas, and education procurement processes)
• Familiarity with marketing technology stack (CRM, marketing automation, ABM platforms, analytics tools)
• Experience with Hubspot and Salesforce