Sr. Manager of Product Marketing & GTM

Codoxo is a leading provider of AI-driven solutions in the healthcare sector, focusing on fraud detection and payment integrity. The Sr. Manager of Product Marketing & GTM will lead product positioning and go-to-market strategies to drive revenue and growth across Codoxo’s portfolio of solutions.

Responsibilities:

• Drive end-to-end commercialization of new products and capabilities
• Reposition and accelerate growth of existing offerings
• Enable multi-product expansion within enterprise and health plan accounts
• Partner directly with Sales and Product leadership to influence pipeline, deal velocity, and revenue outcomes
• Elevate Codoxo’s category leadership in AI-powered payment integrity
• Lead end-to-end GTM strategy for new product launches, feature releases, and portfolio expansions
• Define market positioning, ICP segmentation, buyer personas, and value propositions
• Develop differentiated messaging aligned to healthcare payer priorities and financial impact
• Build comprehensive launch plans tied directly to pipeline, revenue, and adoption targets
• Conduct market, competitor, and customer research to inform strategic positioning
• Identify whitespace opportunities and expansion paths within target segments
• Establish clear success metrics and performance tracking for GTM initiatives
• Design and execute product-driven demand strategies aligned with corporate growth objectives
• Partner with Marketing to translate positioning into integrated campaigns (digital, field, ABM, events, content)
• Support upsell, cross-sell, and expansion strategies within enterprise accounts
• Develop ROI frameworks, value calculators, case studies, and proof points that strengthen deal conversion
• Improve win rates by sharpening competitive differentiation and objection handling
• Optimize messaging based on market feedback, sales insights, and performance data
• Create and maintain sales enablement assets including messaging guides, pitch decks, battlecards, competitive intelligence, and industry briefs
• Train Sales, BDR, and Customer Success teams on positioning, buyer psychology, and value articulation
• Partner with Account Executives on strategic enterprise deals, executive presentations, and RFP narratives
• Develop executive-ready storytelling frameworks for C-suite healthcare audiences
• Ensure consistent alignment across Product, Marketing, Sales, and Customer Success
• Gather field feedback to inform roadmap priorities and messaging refinement
• Ensure consistency across web, events, PR, and thought leadership
• Support analyst engagement with product-level strategy

Requirements:

• 10+ years of experience in B2B SaaS product marketing, with increasing leadership responsibility
• Demonstrated success owning GTM strategy from positioning through execution and measurable revenue impact
• Experience supporting complex enterprise sales cycles and multi-stakeholder buying committees
• Healthcare industry experience required (health plans, payment integrity, healthcare analytics, or related markets)
• Proven ability to partner cross-functionally and influence without authority
• Strong executive communication, storytelling, and presentation skills
• Analytical mindset with ability to connect market insights to commercial outcomes
• Physical Requirements: Work is performed in an office environment (either in our office or work-from home) and requires the ability to work on a computer, operate standard office equipment, and work at a desk
• Growth-stage company experience strongly preferred
• Experience with AI, analytics, or data-driven solutions preferred